Sinch Enhances Customer Engagement with New RCS Campaign Features on Sinch Engage Platform
In a groundbreaking announcement, Sinch, a leader in Customer Communications Cloud solutions, is taking customer engagement to the next level with the introduction of new Rich Communication Services (RCS) campaign capabilities on its Sinch Engage platform. This exciting update will showcase its innovative features at the HubSpot INBOUND Partner Day on September 2, 2025, in San Francisco, where industry experts will gather to discuss the future of customer engagement.
Julia Fraser, Sinch’s Executive Vice President of the Americas, emphasized the necessity of evolving customer communication beyond simple messaging. "The future of customer engagement is not just about sending messages; it’s about initiating intelligent, timely, and deeply personal conversations," she remarked. By leveraging the power of AI, Sinch Engage encourages businesses to transform every interaction with customers into a meaningful connection.
RCS stands apart from traditional SMS by providing interactive and rich mobile experiences, allowing brands to showcase their identities through visually appealing and engaging messages. This new capability enables businesses to send branded content, including images, carousels, and even quick reply buttons, fostering greater interaction and response from customers.
The addition of RCS capabilities to the Sinch Engage platform facilitates a range of effective communications strategies. Businesses can now build personalized and active dialogues with their customers, optimizing every touchpoint to increase engagement and conversion rates. The integration of RCS with WhatsApp further amplifies these capabilities, making it easier than ever for companies to reach their audiences through trusted and recognized channels.
At the HubSpot INBOUND event, Julia Fraser will present a featured session titled "Win More with AI and Next Gen Messaging" at 3:00 PM PT. In this session, partners will learn how to harness the potential of these new technologies to drive business growth and enhance customer experiences. The session aims to provide actionable insights on maximizing RCS features and utilizing AI-driven insights to respond to customer needs more effectively.
As businesses increasingly search for methods to elevate the customer experience, the fusion of AI and RCS messaging through Sinch Engage stands as a critical solution. The platform has already gained traction as an Essential App within the HubSpot marketplace, establishing Sinch as a certified co-innovation partner.
Through this collaboration, Sinch provides businesses with the tools needed to effectively manage customer relationships at scale while delivering personalized communications. The blend of AI-driven data analytics and rich media messaging opens new doors for creativity in marketing strategies, allowing companies to resonate more profoundly with their target audiences.
This innovative approach not only elevates customer engagement standards but also prepares businesses to meet the rising expectations of consumers seeking real-time interactions. As market dynamics evolve, brands using the advanced features of Sinch Engage will be well-positioned to lead the charge in customer communication.
For anyone interested in learning more about these advancements and how to integrate them into their customer engagement strategy, attending the HubSpot INBOUND event or visiting Sinch’s website is highly recommended. By implementing these cutting-edge features, companies can cultivate deeper relationships with their customers, paving the way for growth and success in the future.
To read further about Sinch and its products, visit www.sinch.com.
Julia Fraser, Sinch’s Executive Vice President of the Americas, emphasized the necessity of evolving customer communication beyond simple messaging. "The future of customer engagement is not just about sending messages; it’s about initiating intelligent, timely, and deeply personal conversations," she remarked. By leveraging the power of AI, Sinch Engage encourages businesses to transform every interaction with customers into a meaningful connection.
What Makes RCS Unique?
RCS stands apart from traditional SMS by providing interactive and rich mobile experiences, allowing brands to showcase their identities through visually appealing and engaging messages. This new capability enables businesses to send branded content, including images, carousels, and even quick reply buttons, fostering greater interaction and response from customers.
The addition of RCS capabilities to the Sinch Engage platform facilitates a range of effective communications strategies. Businesses can now build personalized and active dialogues with their customers, optimizing every touchpoint to increase engagement and conversion rates. The integration of RCS with WhatsApp further amplifies these capabilities, making it easier than ever for companies to reach their audiences through trusted and recognized channels.
Key Features to Look Out For
At the HubSpot INBOUND event, Julia Fraser will present a featured session titled "Win More with AI and Next Gen Messaging" at 3:00 PM PT. In this session, partners will learn how to harness the potential of these new technologies to drive business growth and enhance customer experiences. The session aims to provide actionable insights on maximizing RCS features and utilizing AI-driven insights to respond to customer needs more effectively.
As businesses increasingly search for methods to elevate the customer experience, the fusion of AI and RCS messaging through Sinch Engage stands as a critical solution. The platform has already gained traction as an Essential App within the HubSpot marketplace, establishing Sinch as a certified co-innovation partner.
Through this collaboration, Sinch provides businesses with the tools needed to effectively manage customer relationships at scale while delivering personalized communications. The blend of AI-driven data analytics and rich media messaging opens new doors for creativity in marketing strategies, allowing companies to resonate more profoundly with their target audiences.
Looking Ahead
This innovative approach not only elevates customer engagement standards but also prepares businesses to meet the rising expectations of consumers seeking real-time interactions. As market dynamics evolve, brands using the advanced features of Sinch Engage will be well-positioned to lead the charge in customer communication.
For anyone interested in learning more about these advancements and how to integrate them into their customer engagement strategy, attending the HubSpot INBOUND event or visiting Sinch’s website is highly recommended. By implementing these cutting-edge features, companies can cultivate deeper relationships with their customers, paving the way for growth and success in the future.
To read further about Sinch and its products, visit www.sinch.com.
Topics Telecommunications）
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