Amasar's Innovative Breadfruit-Based Flours Set a New Trend in Gluten-Free Foods
In recent years, the demand for gluten-free, clean-label, and plant-based products has surged dramatically. Acknowledging this growing trend, Amasar, a pioneering company based in Puerto Rico, has embraced breadfruit to revolutionize the gluten-free market.
Breadfruit, a nutrient-rich fruit, is gaining popularity as a versatile ingredient that can be transformed into an array of flour and mix products. Amasar's innovations cater to a robust market projected to exceed $13 billion by the year 2027. This anticipated growth is fueled by a shift in consumer preferences towards allergy-friendly and nutritious products.
Amasar has launched several Non-GMO and Kosher breadfruit-based offerings, including an all-purpose breadfruit flour, a protein-packed waffle mix, and a nutrient-rich pancake mix. These products not only satisfy consumer cravings but also present significant health and dietary benefits, such as increased protein, essential amino acids, and potassium. Moreover, they are ideally positioned to replace traditional refined flours, thanks to their clean-label design and superior nutritional content.
The company has thus far debuted three Non-GMO SKUs, with more products are on the horizon, including pizza crusts, frozen waffles, and various baked goods mixes. The adaptability of breadfruit shines through in its potential applications in bakery and snack sectors, establishing it as a future superfood beyond the realms of gluten-free baking.
Marisol Villalobos, the CEO and cofounder of Amasar, has expressed her enthusiasm about breadfruit's transformative capabilities, suggesting it has the potential to become a mainstream health ingredient akin to stevia or acai. "The data shows a sustained appetite for gluten-free innovation, and we are supporting retailers and manufacturers in exploring the benefits of this powerhouse ingredient," she states.
Additionally, Amasar’s impressive management team boasts backgrounds in professional sports, venture capital, and private equity, bolstering the company’s credibility and market approach. The strategic guidance from industry veterans has propelled Amasar to take leading strides in the food innovation landscape.
Operating from a woman-owned, 20-acre breadfruit agroforestry farm, Amasar is committed to sustainable practices. The company is scaling production alongside a state-of-the-art 3,550 square foot FDA-compliant manufacturing facility and quality control lab. This commitment ensures the integrity of all its products, elevating the consumer's confidence in breadfruit-based foods.
Amasar is quickly establishing itself as a major player in the gluten-free segment, with products being distributed across the US and the Caribbean. The brand aims to keep the momentum going by meeting the increasing market demand while continuing to innovate. With additional products in the pipeline, Amasar is poised for growth and excited to introduce more consumers to the benefits of breadfruit.
In summary, Amasar stands at the forefront of the gluten-free movement with its innovative breadfruit offerings, serving a discerning consumer base eager for healthy, clean-label foods. In a world shifting towards better nutrition and sustainable eating habits, Amasar is set to redefine what it means to enjoy gluten-free products, harnessing the power of breadfruit to disrupt the food market.
To learn more about Amasar or to explore their Gluten-free flour mixes, visit their website or contact Christie and Co for media inquiries.