iRobot Launches Dynamic New Marketing Campaign for Roomba: Made for This

iRobot Unveils Exciting New Marketing Campaign for Roomba

iRobot Corp., a frontrunner in the consumer robotics sector, is gearing up to launch an exciting new marketing initiative for its flagship product, the Roomba vacuum. This marks their first major campaign since 2023 and is set to debut across multiple platforms starting June 16, 2025.

A New Era for Roomba

The campaign, featuring the catchy tagline, "Roomba. Made for This," will prominently appear on premium streaming services such as Hulu, Amazon Prime Video, Peacock, and Paramount+. Athena Kasvikis, Senior Vice President and Chief Marketing Officer at iRobot, emphasizes that this initiative transcends mere advertising. She states, "It's an acknowledgment of our legacy of developing innovative floor cleaning technology that helps make your life just a little easier. We created this category more than thirty years ago. The ad showcases just how effective a Roomba is. It's also incredibly fun and engaging. We were made for this!"

The new advertisements highlight the Roomba's capability to tackle any mess, illustrating its prowess in extreme conditions. Creative agency The Boathouse designed engaging content featuring Roomba enduring a 'torture test' in a messy room populated with children, a slime volcano, a pesky dog, and even a ketchup bottle.

Behind the Campaign

Aram Rappaport, Founder and CEO of The Boathouse, expressed on their collaboration with iRobot, stating, “We were thrilled to work with such an iconic brand. We wanted to showcase the Roomba doing what it does best – cleaning up under extreme conditions. Mission accomplished!” The campaign seeks to not only promote the Roomba but also to communicate the fun and clever design behind the product.

In addition to the advertising blitz, iRobot has recently rolled out an array of advanced Roomba vacuums and 2-in-1 devices that come packed with cutting-edge features. These innovations include systems designed for compacting debris and retractable dual-spinning mop pads. There are further product launches on the horizon, promising even more innovative home solutions.

The Roomba Legacy

Founded in 2002, iRobot has sold over 50 million robots. The company's vision is to create thoughtful robots and intelligent home innovations that enhance the quality of life for users. With its products, the iRobot team strives to simplify home maintenance while promoting a healthier living environment.

The new campaign is a celebration of the company's dedicated journey, showcasing how much Roomba has evolved over the years. With fresh marketing efforts and innovative technologies, iRobot continues to lead the charge in redefining home cleaning solutions.

For more information on iRobot and its range of products, visit www.irobot.com. This marketing initiative is set to remind consumers how the Roomba works effortlessly to keep homes clean amidst the chaos of daily life.