ServiceMaster Restore Set for Major Franchise Growth with 52 New Locations in 2026

A Promising Future for ServiceMaster Restore

As 2025 comes to a close, ServiceMaster Restore, a prominent player in the disaster restoration franchise market, is celebrating a year filled with growth and development. With an aim to strengthen its presence in existing markets, the brand is gearing up for an ambitious 2026, eyeing the launch of 52 new franchise locations.

Throughout the past year, ServiceMaster Restore made significant strides in franchise development, seeing a total of 18 new franchise signings and 25 new openings across various states, such as Texas, Florida, Colorado, Ohio, Kentucky, and California. These advancements illustrate the existing franchise owners' confidence in the brand's business model and growth potential.

Jeff Todd, the chief franchise development officer at ServiceMaster Brands, emphasized, "Consumers today are looking for providers who are close by, responsive and capable of handling the full scope of their needs." This sentiment reflects the company's commitment to ensuring franchise owners deeply integrate within their markets while evolving their businesses to meet consumer expectations.

The changing landscape of consumer needs prompted ServiceMaster Restore to enhance its reconstruction and construction support capabilities in 2025. The company’s goal is to empower franchisees to be a one-stop solution for their customers — addressing everything from initial mitigation to comprehensive rebuilding efforts. This comprehensive approach not only strengthens customer relationships but also creates additional revenue opportunities for franchisees.

Efforts to streamline operations included the introduction of new tools and resources. A notable addition was an updated estimating tool, enabling franchise owners to generate quotes on-site. Alongside this, new financing options were introduced to assist customers in managing service payments.

ServiceMaster Restore's commitment to corporate social responsibility also shone through its partnership with Hire Heroes USA, where they raised over $200,000 in 2025. Recognized as the 2025 Partner of the Year, the We Serve Veterans campaign has rallied franchisees, vendors, and corporate teams to provide meaningful career opportunities for veterans transitioning into civilian life.

Looking ahead, ServiceMaster Restore remains dedicated to supporting its existing franchise owners, encouraging them to expand within their territories. With 52 new openings on the horizon for 2026, the groundwork laid in the previous year positions the company favorably for continued success.

John Tovar, the group president of ServiceMaster, stated, "We made great progress in 2025 by focusing on our franchise owners and the fundamentals of the business. That approach puts us in a good place as we head into 2026."

With more than 60 years of experience in the restoration industry and franchise opportunities available nationwide, ServiceMaster Restore is committed to adapting and evolving in response to customer needs.

About ServiceMaster Restore

ServiceMaster Restore operates approximately 2,000 franchised and licensed locations globally, providing essential residential and commercial restoration services for damage caused by water, fire, smoke, or mold. They also manage a commercial catastrophic disaster restoration unit, known as ServiceMaster Recovery Management (SRM). ServiceMaster Restore is part of Atlanta-based ServiceMaster Brands, a leading provider of franchise opportunities across restoration, cleaning, moving, and bioremediation services.

For more information about franchise opportunities, visit servicemasterrestore.com and srmcat.com.