Bonterra Launches Ranch Wine: The Perfect Refreshing Summer Sip for Any Occasion
In a bold new venture, Bonterra, renowned for its commitment to sustainable winemaking, has unveiled its latest innovation: Ranch Wine. Designed for the casual, sun-soaked moments of summer, these wines are crafted with a unique blend of refreshing flavors and a lower alcohol content, making them the perfect choice for those lazy afternoons by the pool or vibrant social gatherings. Each of the three offerings—Pineapple Key Lime, Strawberry Hibiscus, and Chillable Cherry Wild Raspberry—features a delightful effervescence and an approachable 11% ABV.
The Pineapple Key Lime variant captivates with its tropical notes, combining citrusy lime with a bubbly twist that's sure to please any palate seeking a zesty refreshment. Meanwhile, the Strawberry Hibiscus option brings a floral flair to the table, showcasing juicy strawberry tones complemented by a hint of spice, ideal for sipping straight or spritzing into a cocktail. Finally, the Chillable Cherry Wild Raspberry offers a fruit-forward explosion of berry flavors, perfectly suited for chilling and enjoying on a warm day.
Ranch Wine invites consumers to think differently about wine. Eschewing the traditional associations of wine reserved for formal events or cellar aging, these new blends are designed specifically for ice buckets and laid-back occasions. The name Ranch Wine pays homage to Bonterra's vineyard in Mendocino County, California, while reflecting the trend towards simpler, flavor-driven beverages that blend seamlessly into modern lifestyles.
Kate Herbert, Bonterra's Senior Director of Marketing, underscores this shift in consumer preferences, particularly among younger drinkers. She notes, "With Ranch Wine, we saw an opportunity to reimagine the role wine can play. Vibrant, flavor-forward, and perfectly at home in a cooler full of seltzers and sodas, it reflects the evolving tastes of people today."
This innovative range is crafted from sustainably sourced grapes, reinforcing Bonterra’s longstanding commitment to environmentally responsible practices. As part of its dedication to sustainability, Bunterra’s wines are made without any added flavors, allowing the natural qualities of the fruit to shine through.
The official debut of Ranch Wine is strategically timed for the summer season, tapping into the growing trend of lower alcohol beverages that appeal to wine-introduction seekers who are typically drawn to flavored seltzers or cocktails. Bonterra expects their vibrant packaging and refreshing blends will resonate with a younger demographic looking for accessible yet flavorful options.
Starting this month, Ranch Wine will be available at poolside bars, resort patios, and select national grocery retailers including Sprouts, Albertsons, Safeway, and Total Wine More. With Target and others set to follow suit, Bonterra is poised to capture the attention of consumers eager to explore this new dimension of wine.
Join the Ranch Wine experience and discover how Bonterra is redefining casual sipping with a refreshing twist. For more information, visit their dedicated webpage at bonterra.com/ranch-wine. Supported by a growing emphasis on casual occasions and flavor-first drinking, Ranch Wine embodies a fresh take on an age-old beverage, perfectly aligning with today’s lifestyle and preferences.
The Pineapple Key Lime variant captivates with its tropical notes, combining citrusy lime with a bubbly twist that's sure to please any palate seeking a zesty refreshment. Meanwhile, the Strawberry Hibiscus option brings a floral flair to the table, showcasing juicy strawberry tones complemented by a hint of spice, ideal for sipping straight or spritzing into a cocktail. Finally, the Chillable Cherry Wild Raspberry offers a fruit-forward explosion of berry flavors, perfectly suited for chilling and enjoying on a warm day.
Ranch Wine invites consumers to think differently about wine. Eschewing the traditional associations of wine reserved for formal events or cellar aging, these new blends are designed specifically for ice buckets and laid-back occasions. The name Ranch Wine pays homage to Bonterra's vineyard in Mendocino County, California, while reflecting the trend towards simpler, flavor-driven beverages that blend seamlessly into modern lifestyles.
Kate Herbert, Bonterra's Senior Director of Marketing, underscores this shift in consumer preferences, particularly among younger drinkers. She notes, "With Ranch Wine, we saw an opportunity to reimagine the role wine can play. Vibrant, flavor-forward, and perfectly at home in a cooler full of seltzers and sodas, it reflects the evolving tastes of people today."
This innovative range is crafted from sustainably sourced grapes, reinforcing Bonterra’s longstanding commitment to environmentally responsible practices. As part of its dedication to sustainability, Bunterra’s wines are made without any added flavors, allowing the natural qualities of the fruit to shine through.
The official debut of Ranch Wine is strategically timed for the summer season, tapping into the growing trend of lower alcohol beverages that appeal to wine-introduction seekers who are typically drawn to flavored seltzers or cocktails. Bonterra expects their vibrant packaging and refreshing blends will resonate with a younger demographic looking for accessible yet flavorful options.
Starting this month, Ranch Wine will be available at poolside bars, resort patios, and select national grocery retailers including Sprouts, Albertsons, Safeway, and Total Wine More. With Target and others set to follow suit, Bonterra is poised to capture the attention of consumers eager to explore this new dimension of wine.
Join the Ranch Wine experience and discover how Bonterra is redefining casual sipping with a refreshing twist. For more information, visit their dedicated webpage at bonterra.com/ranch-wine. Supported by a growing emphasis on casual occasions and flavor-first drinking, Ranch Wine embodies a fresh take on an age-old beverage, perfectly aligning with today’s lifestyle and preferences.
Topics Consumer Products & Retail）
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