De La Calle Unveils Exciting New Strawberry Citrus Flavor in Tepache Line
... The Frutas campaign, launched alongside Strawberry Citrus, celebrates the vibrant role fruit plays in Mexican daily life through visually striking imagery and playful collages. This approach not only enhances brand identity but also positions De La Calle as a bold and dynamic player in the soda market.
In line with De La Calle's commitment to healthier options, Strawberry Citrus is USDA Organic and includes only 6 grams of fiber, 60 calories or less, and 9 grams or less of sugar. Enhanced with high Vitamin C, this beverage is designed to provide functional benefits while retaining a delicious taste. It stands as a refreshing alternative in a market flooded with high-sugar traditional sodas.
With plans to distribute nationally, De La Calle has partnered with Target as a key retail partner to unveil this new flavor. Additionally, it will be available through various retailers and online channels. The innovative sodas are already making waves, being stored in over 10,000 outlets nationwide, including major players such as Walmart and Whole Foods Market.
The inception of De La Calle was fueled by a love for Mexican culture and culinary richness. Alex Matthews discovered tepache during his travels through Mexico City and, in collaboration with third-generation tepache maker Rafael Martin del Campo, developed a version that marries tradition with modern techniques and ingredients. This synergy captures the essence of tepache while providing a product that feels refreshing and new.
As De La Calle continues to grow, the introduction of Strawberry Citrus is a remarkable step forward, highlighting the brand's dedication to flavor and culture. It simultaneously upholds the legacy of tepache while appealing to a contemporary audience seeking better-for-you sodas that don’t compromise on taste.
For more information about De La Calle and its array of flavors, visit delacalle.mx and follow them on social media @delacalleco.
Nutritional Benefits
In line with De La Calle's commitment to healthier options, Strawberry Citrus is USDA Organic and includes only 6 grams of fiber, 60 calories or less, and 9 grams or less of sugar. Enhanced with high Vitamin C, this beverage is designed to provide functional benefits while retaining a delicious taste. It stands as a refreshing alternative in a market flooded with high-sugar traditional sodas.
Expanding Reach
With plans to distribute nationally, De La Calle has partnered with Target as a key retail partner to unveil this new flavor. Additionally, it will be available through various retailers and online channels. The innovative sodas are already making waves, being stored in over 10,000 outlets nationwide, including major players such as Walmart and Whole Foods Market.
A Taste of Tradition
The inception of De La Calle was fueled by a love for Mexican culture and culinary richness. Alex Matthews discovered tepache during his travels through Mexico City and, in collaboration with third-generation tepache maker Rafael Martin del Campo, developed a version that marries tradition with modern techniques and ingredients. This synergy captures the essence of tepache while providing a product that feels refreshing and new.
Final Thoughts
As De La Calle continues to grow, the introduction of Strawberry Citrus is a remarkable step forward, highlighting the brand's dedication to flavor and culture. It simultaneously upholds the legacy of tepache while appealing to a contemporary audience seeking better-for-you sodas that don’t compromise on taste.
For more information about De La Calle and its array of flavors, visit delacalle.mx and follow them on social media @delacalleco.
Topics Consumer Products & Retail）
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