#USA #New York #Charli D'Amelio #Kate Spade #Ice Spice

Kate Spade New York Unveils a New Campaign

Kate Spade New York has recently launched its latest campaign titled 'Spark Something Beautiful', showcasing iconic symbols of Gen Z culture — the Grammy-nominated rapper, Ice Spice, and social media sensation, Charli D'Amelio. The campaign also welcomes Grammy winner Laufey and model Reign Judge, marking a fresh approach to connect with the next generation.

With its vibrant backdrop of New York City, the narrative follows our main character who starts her journey alone, navigating through life until she reaches an intersection. As she meets her friends, the mundane moment transforms into a celebration, emphasizing how brief connections can ignite beauty in everyday life.

Kaisy Mae O'Reilly, Senior Vice President of Marketing for Kate Spade, expressed, “We believe that the little moments shared with friends truly enrich our lives. Just like the versatile Duo bag featured in our campaign, our stars embody individuality and versatility, shining brightest together.” This spirit of unity resonates throughout the campaign, reflecting the power of friendship and community.

The presence of Laufey adds an artistic touch, known for her wit and charm that resonates well with Gen Z. She expresses, “Music has always meant connection to me, both with my audience during concerts and with my loved ones in daily life. What drew me to this campaign is its celebration of these shared moments. The idea that friendship can turn something as simple as crossing the road into something magical resonates deeply with how I see the world.”

Ice Spice shared her admiration for Kate Spade's design aesthetics, stating, “The designs are bold, versatile, and elegant simultaneously. Being part of this campaign feels natural because it speaks to those who bring joy into your life—your friends.”

Charli D'Amelio enthused about her collaboration, saying, “I’m so happy to be working with Kate Spade New York again. This campaign celebrates togetherness, which means a lot to me as my friends provide true support throughout my career. They help me remember what’s essential at the most stressful times.”

At the heart of the Fall 2025 campaign is the Duo bag, a versatile staple designed for infinite possibilities. Featuring four ways to wear it (shoulder bag, crossbody, clutch, or belt bag), the Duo is as flexible as the women who carry it. The collection showcases stunning colors — cashew cream, black, multi-leopard, dried thyme, lime slice, grey ash, and burnt sage — alongside vibrant holiday hues like milk glass, red jam, and more. Pricing ranges from $298 to $348, with new styles being introduced throughout the season.

Launching on September 23, 2025, the collection will be available in Kate Spade New York stores and online, with the campaign running through February 2026.

The campaign's visual storytelling is brought to life by director Julien Vallée, videographer Daniel Arnold, and creative agency Marcel, focusing on authentic connections amid the hustle and bustle of city life. With its commitment to celebrating femininity, humor, and elegance, Kate Spade continues to inspire women around the globe with its unique perspective and community-driven approach.

From its inception in 1993, Kate Spade has been a beacon of color and cheer, now evolving into a lifestyle brand synonymous with joy, offering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home goods, and beyond. Operated under the brand house Tapestry, Kate Spade New York stands for a life of joyful imperfection, welcoming the vibrant tapestry of women worldwide.

For more campaign visuals and updates, keep an eye on Kate Spade's channels as they unravel this joyful narrative steeped in artistry and celebration.