Fortrex: PSSI Transitions into a New Brand with Focus on Food Safety

PSSI Rebrands as Fortrex: A New Era of Commitment and Innovation

In an important development for the food safety industry, PSSI has rebranded itself to Fortrex, a name that symbolizes its steadfast commitment to maintaining the integrity of the food supply in North America. This change comes as Fortrex seeks to better align with its core business operations and leverage its extensive experience in the industry. The new identity emphasizes key values such as safety, integrity, and a sharp focus on customer service, signaling a renewed dedication to enhancing the well-being of consumers.

A Fresh Identity for a New Beginning

The rebranding from PSSI to Fortrex is not just a cosmetic change; it represents a strategic move to solidify the company's role as a leader in food sanitation solutions. The new logo incorporates an 'X' that signifies the elimination of contaminants, showcasing the company's mission to protect the food supply chain from harmful substances. Tim Mulhere, the newly appointed CEO of Fortrex, emphasized that this transformation is part of a larger vision that reflects the company’s evolution and its responsiveness to customer needs.

Fortrex aims to be the first line of defense against food contaminants, which is essential for maintaining the safety of food processing facilities across various sectors—especially poultry, pork, beef, and seafood. The company’s team, including skilled food sanitizers, microbiologists, and technical experts, are dedicated to ensuring that facilities are not only clean but also prepared for audits and compliant with USDA, FDA, and CFIA standards.

Strategic Location and Growth Potential

Further enhancing its strategic vision, Fortrex recently relocated its headquarters to Atlanta—a region known for its robust poultry industry and rich talent pool. This move enables the company to serve its existing clients more effectively while fostering relationships with larger processing plants across North America.

The change to Fortrex also builds upon the innovative technologies and solutions previously developed under the PSSI umbrella. With this rebranding, the company promises to deliver cutting-edge sanitation solutions, real-time analytics, and cost-effective services that can help clients avert potential food safety issues before they occur.

Commitment to Core Values

At the heart of Fortrex’s mission is a dedication to its foundational values. The company seeks to cultivate a culture of safety, service excellence, and a customer-first approach that resonates throughout all levels of its operations. Fortrex's commitment extends beyond immediate service delivery; it aspires to be a long-term partner for its clients, emphasizing sustainability and accountability in food sanitation practices.

With the transition to the Fortrex brand, stakeholders can look forward to a more robust focus on innovation and service, which the company claims will set new standards in the food safety sector.

About Safe Foods

In addition to the Fortrex brand, the existing division, Safe Foods, will continue to operate under the Fortrex umbrella, ensuring consistency in service and product offerings. Safe Foods specializes in providing leading-edge chemical solutions, intervention processing aids, and analytical software tailored for food processing partners globally.

In conclusion, Fortrex represents not just a brand name but a commitment—a pledge to uphold food safety at every stage of production. As it embarks on this new journey, Fortrex stands ready to lead by example to help secure the food supply chain and promote commercial integrity across the industry.