#Japan #Tokyo #Marketing Research #Japan Information #Naoki Takahashi

Join Our Free Online Seminar: Enhancing Research Functions

The Japanese company, Japan Information Inc., based in Chuo-ku, Tokyo, is pleased to host an enlightening online seminar titled "Important Points to Lead Research Functions in Business - Session 5: The Essentials of Qualitative and Quantitative Analysis". This event is scheduled for September 4, 2025, at 15:00 and will feature insights from Takahashi Naoki, a former member of Nissan Motor Corporation.

Seminar Background

In a rapidly changing market environment, the significance of marketing research is rising. However, many businesses encounter challenges such as the inability to effectively leverage research findings in their strategic planning or the restriction of the research department's role. This seminar aims to address these issues by guiding marketing research departments on evolving from mere data provision to becoming strategic functions that can lead business initiatives.

The seminar will offer insights through several sessions, with Takahashi-san sharing his extensive knowledge and experience in project management, product development, and the establishment of Nissan's first marketing ROI evaluation framework. Through practical examples, he will explore the organizational theory of marketing research functions and provide actionable insights for real-world projects.

What to Expect in Session 5

In this session, Takahashi-san will clarify common misconceptions about qualitative and quantitative analysis and outline the requirements for making research applicable to business strategies. This seminar is a must-attend for individuals wishing to maximize the value of marketing research and enhance their business contributions.

Previous sessions have covered topics such as the significance and added value of research functions, the organization of research teams, definitions and utilization of insights, and management of research projects. Archived recordings of these sessions are available for viewing.

Target Audience

This seminar is particularly beneficial for:

• - Marketing researchers working exclusively or in a dual role at their organizations.
• - Professionals involved in marketing, product, or service-related research.
• - Individuals looking to ramp up their own marketing research initiatives.

Detailed Program

• - Self-Introduction
• - Overview of the Series and Current Session Placement
• - Addressing Open-Ended Responses from Session 4's Survey
• - Key Points of Qualitative Analysis:

- Are you meticulously noting every statement from participants?
- Are you attempting to eliminate biases?
- Are you considering the respondents' happiness?

• - Key Points of Quantitative Analysis:

- Do you view quantitative and qualitative analysis as entirely distinct?
- Are you managing KPIs objectively?
- Are you diligent with significance testing?
- Do you emphasize accuracy in quantitative data collection?

Speaker Details

Takahashi Naoki
Former Senior Advisor of Nissan Motor Corporation's Corporate Market Information Division, Takahashi-san has a robust history in market research methodologies and global management. With contributions to transformative business process improvements and deep expertise in data analytics, he now serves on the Research Innovation Committee of the Japan Marketing Research Association.

Facilitator: Saito Keita
President of Japan Information Inc., Saito has experience in comprehensive research activities and is engaged in strategizing for research operations. He also holds various roles, including a board member of the Japan Marketing Research Association.

Seminar Details

• - Date: September 4, 2025 (Thursday)
• - Time: 15:00 (Doors open at 14:50) to 16:00
• - Cost: Free (Pre-registration required)

The registration process will automatically enroll participants in the NI Research Academy, granting access to past seminar videos.

Registration: Sign Up Here

Viewing Method

The seminar will be conducted online via Zoom. Participants are advised to ensure they have a stable internet connection.

Rules for Participation

Recording or reproducing any materials from the seminar is prohibited. Violators may face deletion requests.

Materials will not be distributed, and participants should be aware that seats are limited, encouraging early registration. Regrettably, attendance from individual participants and competing firms in the marketing research sector will not be accepted.