Experience the Art Inspired Pop-Up by Too Cool for School in Aoyama

Korean cosmetics brand Too Cool for School is set to host an exciting pop-up event titled “Archive Your Colors” from October 19 to 26, 2025. This eight-day event will be held at RAND Aoyama in Tokyo, where attendees can engage with the brand's latest offerings amidst an artistic atmosphere designed like an art supply store.

Event Details

During the pop-up, visitors will have the chance to experience the creative essence of Too Cool for School, particularly focusing on the new Sway Lip Velvet. This exclusive event will also feature a special giveaway for those who register beforehand and follow the brand on social media. The giveaway includes a set of popular products, such as the Frottage Pencil, Eye Glitz, and the Dewy Keyring Pouch—while supplies last.

The event transforms the space into a vibrant art studio, reflecting the signature Art Class series that the brand is known for. Guests will be able to purchase around 22 different products, including award-winning items like the Shading Master from the Art Class series and the Frottage Pencil. Additionally, attendees can be among the first to experience and purchase newly launched products that are currently available only online, such as the Veiled Contour and the Sway Lip Velvet, as well as the Fixing Cover Fit Cushion, which is making its debut in Japan. Products from Too Cool for School's sister brand, TAG, will also be showcased and available for testing.

Interactive Features

The pop-up will include several interactive features designed to enhance the visitor experience:
1. Touch-up Stations: Attendees can try out new products and purchase them at exclusive pop-up prices.
2. Receipt-themed Photo Booth: Visitors can snap photos with a receipt-like backdrop and access this feature for free by showing their social media follow status.
3. Decoration Zone: This area allows guests to decorate their purchased products using provided stickers. Participants are limited to 10 stickers each and must have made a purchase or own Too Cool for School products to access this zone.
4. Exciting Giveaways: Registration and purchases will unlock unique prizes, enhancing the fun and engagement.

To participate in the pop-up, guests must register in advance to enjoy the exclusive giveaways and deals. More information and registration can be found at Too Cool for School's website.

Key Conditions and Promotions

The following conditions must be adhered to during the event:

- No repeat entries: Each person can enter only once.
- Weekend rush: High attendance may lead to waiting times, even for registered guests.
- End of entry by 7 PM: Registrations will not be accepted after this time.

Purchase Specials

1. Buy a Frottage Pencil: Receive a free keyring cap as a giveaway.
2. Spend over 2,500 yen: Get a Clear Dew Balm as a gift.
3. Spend over 3,500 yen: Receive a Tweed Pouch as a bonus.

About Too Cool for School

Founded with the tagline of “CONTEMPORARY ART COSMETICS,” Too Cool for School breaks away from conventional norms by offering a range of artistic and unique cosmetic products. By promoting individuality and creativity, the brand inspires free makeup styles that reflect personal expression. Currently, Too Cool for School boasts over 1,328 stores in South Korea and expands internationally across the USA, Europe, and Asia’s diverse shops.

You can explore their collections through their Qoo10 Store and follow them on their Instagram for the latest updates.

Don't miss out on this vibrant event where cosmetics meet art, celebrating creativity and individual expression in beauty!