Consensus Unveils Innovative AI Solution to Enhance B2B Marketing Efforts
Consensus Unveils Innovative AI Solution to Enhance B2B Marketing Efforts
In an era where buyers increasingly conduct their own research and make purchasing decisions independently, marketing teams face significant challenges. The need to effectively engage potential customers while ensuring high-quality lead capture has never been more pronounced. Addressing this need, Consensus, a leader in AI-powered Demo Automation, has launched a trailblazing solution called Consensus for Marketing. This platform revolutionizes the way B2B teams interact with prospects by offering intelligent, interactive product experiences around the clock.
The heightened demand for personalized and immediate customer engagement has prompted marketing teams to rethink their strategies. Understanding that today's buyers prefer hands-on experiences over traditional content, Consensus for Marketing equips teams with the tools to create on-demand, personalized showcases of their products. By utilizing AI-driven interactive tours and video demos, teams can present their offerings in a format that resonates well with modern consumers who seek immediate gratification during their purchasing journey.
Why Consensus for Marketing Is a Game-Changer
Consensus for Marketing has been designed to empower marketing teams to meet the modern buyer's expectations directly. As noted by Betty Mok, the SVP of Marketing at Consensus, “Interactive product demos are the number one resource that buyers want to see when they visit a website, so this is now table stakes for modern marketing teams.” The goal is clear: bring products to life for every visitor instantly.
Unlike conventional marketing approaches, this innovative platform places product engagement at the forefront of demand creation. Some key features include:
1. Mobile-First Experiences: Demos and tours that are interactive and responsive across any device. This ensures that buyers can explore product offerings at their convenience, no matter where they are.
2. Always-On Marketing: The ability to guide prospects through customized product experiences at any time. This feature ensures that leads are never missed, catering to an ‘always-on’ consumer culture.
3. Lead Capture Intelligence: Seamless integrations with marketing automation and CRM systems allow teams to recognize and qualify high-intent buyers without delay.
4. AI Content Studio: A user-friendly interface for generating, updating, and personalizing video demos and clickable tours to fit specific campaign requirements. This reduces production time and ensures captivating content is always on hand.
As prospects increasingly prefer to engage with products before talking to sales representatives, Consensus for Marketing offers a solution that not only enhances lead generation but significantly boosts conversion rates. Early adopters of the platform report a staggering 6-8x higher conversion rate with Product Qualified Leads (PQLs) compared to traditional Marketing Qualified Leads (MQLs).
The Future of B2B Marketing
In conclusion, the launch of Consensus for Marketing marks a pivotal shift in the marketing landscape. By enabling teams to provide dynamic and engaging product experiences, Consensus is not just meeting but exceeding the expectations of modern buyers. With this new platform, marketing teams can effectively capture a higher-quality lead type—PQLs—making them more likely to convert into meaningful sales conversations.
As Mok succinctly puts it, “Modern buyers want to do their own research before engaging with sales.” With Consensus at their side, marketing teams are poised to transform how they interact with potential customers, ultimately driving greater success in today's agile market.
Discover more about this innovative solution and how it can reshape your marketing strategies by visiting Consensus's official website.
About Consensus
Founded in 2013, Consensus has emerged as the leading Demo Automation Platform used by 15 of the top 30 global software companies. Recognized year after year as G2’s #1 Demo Automation Platform, Consensus is designed to simplify the sales process by placing buyers in control with interactive, self-serve demos and tours, fostering engaging experiences that expedite deals, increase close rates, and shorten sales cycles.
Topics Business Technology）
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