DREO Showcases Innovations at IFA 2025
DREO, recognized as the leading tower fan brand on Amazon across the US, UK, and Germany, as well as the top heater brand on the platform in both the US and UK, recently made waves at IFA 2025 held in Berlin. This event marked an important stride in DREO's quest to solidify its market presence in Europe, particularly within the UK and EMEA regions.
DREO is celebrated for its commitment to home comfort solutions, and this year’s show emphasized that commitment with two groundbreaking technologies designed to redefine home climate control.
Introducing Cutting-Edge Technologies
1.
Advanced 3D Whole Room Heating: Featured in the Whole Room Heater 714S, this first-of-its-kind technology provides an impressive 90° horizontal and 60° vertical oscillation. This ensures an even distribution of warmth throughout the room, effectively eliminating cold spots. With DREO's Hyperamics™ technology, the heater achieves its desired temperature in just two seconds, offering immediate comfort, perfect for cozy indoor spaces.
2.
Gyro-Sync Control with Full-Room 3D Airflow Technology: Set to debut with the TurboPoly™ Fan 765S in 2026, this innovative system intelligently directs airflow precisely where it’s needed the most, while also refreshing the overall air in the room in less than a minute. This ensures comprehensive cooling, making it a valuable addition to any home.
Expanding Product Lines
In addition to its innovative technologies, DREO announced the expansion of its product range with three significant lines:
- - Whole-Room Heaters: This line includes the Whole Room Heater 714S, which utilizes advanced 3D oscillation for effective heat distribution across the entire room, a significant upgrade from conventional heaters that only target specific areas.
- - Outdoor Tower Fans: The Outdoor Tower Fan 711S is a notable addition, featuring TurboWind™ airflow and a wide 150° oscillation, aimed at enhancing cooling in outdoor settings where the demand for effective climate control is rapidly increasing.
- - Evaporative Coolers: Comprising both stand-mounted (765S) and countertop (516S) models, this line harnesses ultrasonic cooling mist technology for quiet and effective operation, responding to consumer demand for versatile cooling solutions.
Strengthening UK Market Presence
DREO's achievements in the UK are noteworthy, marked by two consecutive years as Amazon UK's top tower fan and heater brand. The company experienced an impressive nearly 70% increase in sales revenue from 2023 to 2024. This growth prompted the launch of the 2025 winter range in the UK, featuring the flagship Whole Room Heater 714S among other smart climate devices. DREO’s strategy is also set to broaden its market footprint with products available through several major UK retailers like Argos and Costco UK.
In addition to this, DREO plans to penetrate over 400 offline retail locations across Germany by 2026, while continuing to target growth in key EMEA regions such as Ukraine, Romania, and the Baltic states.
A Message from DREO's Leadership
Joshua Gunn, Vice President of DREO, expressed enthusiasm about the brand's future at IFA 2025, stating, "This is a crucial milestone as we deepen our commitment to the EMEA market. We are dedicated to providing innovative, intuitive comfort solutions that enhance everyday living." He underscored the importance of adapting to the increasing demand and expanding community needs across Europe and beyond.
DREO welcomes all media and attendees to explore their latest advancements at IFA 2025, situated in Hall H7.1B-102 at Messe Berlin. This event highlights DREO's ongoing journey to revolutionize home comfort through innovative and efficient products.
About DREO
DREO continues to spark a transformation in everyday comfort through innovative designs and technologies. With a focus on air comfort and smart kitchen solutions, the brand has garnered trust from over 20 million users worldwide. Its accolades include being named the No. 1 Household Fan and Space Heater Brand on Amazon U.S. for two consecutive years, securing the top tier in tower fan sales. With products recognized for performance, energy efficiency, and seamless smart home integration, DREO embodies the perfect blend of convenience and sustainability for households.
As an official partner of the LA Kings, DREO is committed to making a difference in the community, aspiring to inspire extraordinary home experiences.
For more details, visit
DREO's official website.
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