Transforming the Housing Sector: Upcoming Workshop on MA Tools
Trail Inc., based in the Minato Ward of Tokyo and led by CEO Taiga Koyata, is excited to announce an upcoming workshop tailored for professionals in the housing and real estate industries. In collaboration with Cocolive Inc., a company also located in Tokyo and known for its marketing automation tool, 'KASIKA', this workshop aims to provide valuable insights to house manufacturers and builders on utilizing modern MA tools effectively.
Workshop Overview
Theme: Comprehensive Insights on the Latest Uses of MA Tools & Marketing Strategies
Date: February 16, 2026
Time: 1:00 PM - 8:00 PM
Location: Shinagawa Front Building, 2-3-13 Konan, Minato-ku, Tokyo
Organized by: Cocolive Inc.
Participation Fee:
- - First participant: ¥20,000
- - Subsequent participants: ¥10,000
(Note: This fee includes both the seminar and a buffet party)
Unpacking the Workshop Theme
The workshop focuses on the significant growth achieved through the intelligent use of KASIKA, aiming to bolster lead generation in the housing sector. This initiative responds to the pressing need for real estate professionals to explore new ways to attract potential clients, particularly in a climate where feedback has indicated a stagnation in lead generation. Participants will have the opportunity to learn techniques for increasing lead flow from an annual cycle of 250 to 400 homes—a change spearheaded by the former Executive Officer of Marketing at FREEDOM Inc., who will reveal strategies that can be implemented immediately.
Speaker Profile
The workshop will feature Taiga Koyata, the CEO of Trail Inc. Koyata is recognized as a growth strategist for the housing and real estate sectors. Having successfully transitioned the FREEDOM marketing operations to achieve remarkable growth from 250 homes per year to over 400, he brings invaluable insights into lead acquisition, UI/UX enhancement, SEO tactics, targeted advertising, and the integration of CRM and MA operations. His philosophy centers around delivering 'the fastest outcomes' through strategic planning, execution, and verification.
About Trail Inc.
Founded in May 2022, Trail Inc. operates with a vision to revolutionize the housing and lifestyle sectors through profound customer understanding. The company offers one-stop support for web marketing initiatives aimed at addressing the challenges of lead generation to conversion. Since its inception, Trail has cultivated partnerships with over 50 housing companies, including major house manufacturers and smaller builders across the nation.
About Cocolive Inc.
Cocolive, established in January 2017 and currently led by CEO Takashi Yamamoto, specializes in providing marketing automation services specifically for the housing and real estate industries. Their flagship tool, KASIKA, includes features such as automated follow-up emails and customer needs analysis, which are designed for ease of use within sales teams. Cocolive proudly serves approximately 1,200 clients, including construction firms, house manufacturers, real estate brokers, and apartment developers.
This workshop is an excellent opportunity for housing industry professionals to gain the skills and knowledge to enhance their marketing strategies and collect actionable insights for growth. If you're interested, make sure to sign up and reserve your place today!