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Riverside Art Museum and The Cheech Marin Center's Impact on Riverside's Economy

As Riverside, California, continues to establish its position as a significant cultural hub, the Riverside Art Museum (RAM) and The Cheech Marin Center for Chicano Art & Culture are excited to announce their exhibition schedule for 2025. This event not only celebrates art but also highlights the economic benefits stemming from this cultural boom.

An independent study revealed that within just two years, The Cheech Marin Center has generated an astonishing $29 million in economic impact. With 227,932 visitors, 90% of whom traveled from outside the region, it's clear that Riverside is becoming a must-visit destination for art lovers and cultural explorers alike. Cheech Marin, a prominent figure in the Hispanic art scene, champions this movement, proudly proclaiming, "Riverside is the next great art town, and these numbers prove we are on our way."

Exciting Exhibitions for 2025

The Riverside Art Museum and The Cheech have curated an impressive lineup of exhibitions that will engage audiences in diverse artistic expressions. As these institutions continue to push the envelope, the 2025 schedule promises to delve deep into Chicanx art while recognizing local history and storytelling. Here is a glimpse of some key exhibitions:

The Cheech Marin Center for Chicano Art & Culture

• - Amalia Mesa-Bains: Archaeology of Memory (March – August 2025): The exhibition will showcase the first retrospective of this transformative Chicana artist, concluding its national tour at The Cheech.
• - Hecho en Park Avenue (March – September 2025): This exhibition features collaborative works by local artists and community members, providing an insight into the vibrant Chicanx life and Riverside’s Eastside history.
• - Cheech Collects (June 2025 – May 2026): The fourth edition of this popular series will unveil new pieces from Cheech Marin's impressive personal collection.
• - Soy de Tejas (Fall 2025): A survey that celebrates the diversity of Latinx artists from Texas while bridging various generations and disciplines, showcasing the state's unique cultural tapestry.

Riverside Art Museum

• - Joel Sternfeld: On This Site (now through August 2025): A poignant photographic series that captures American landscapes tied to significant historical events.
• - To Rise Above Ruins: Tamara Cedré (March – August 2025): This exhibition explores land use and community resilience through both archival and contemporary works, focusing on Puerto Rico and Southern California.
• - Regional History: Noé Montes (September 2025 – February 2026): This powerful photographic exhibition addresses themes of exploitation and resilience in Inland Southern California.
• - The Versatility of Pulp: RAM Members Exhibition (April – October 2025): A showcase of contemporary works on paper created by talented artists from the Inland Empire.
• - Enrique Serrato: A Legacy of Chicano Art (October 2025 - January 2026): A tribute to a legendary collector, featuring acquired works that celebrate his contributions to the art community.
• - 60 Miles East (October 2025 – April 2026): This exhibition reminisces about Riverside's vibrant 1990s music scene, highlighting its cultural significance.

These exhibitions exemplify how the Riverside Art Museum, in synergy with The Cheech Marin Center, continues to present art that challenges perspectives while fostering cultural richness.

Plans are in motion for Riverside to become synonymous with artistic innovation, community engagement, and economic growth. So mark your calendars and explore the upcoming exhibitions—it's an opportunity not to be missed!

For more details about the exhibitions and visiting hours, check out riversideartmuseum.org.