#healthcare #London #UK #BoomerangFX #AUVIA

BoomerangFX Expands UK Operations

In a robust move towards expanding its reach, BoomerangFX has recently inaugurated its new headquarters in the UK, catalyzing its operations across the EMEA region. This strategic expansion is largely driven by a staggering 6,000% year-over-year growth in the UK during 2025, underlining the increasing demand for its flagship product, the AI Clinic Co-Pilot AUVIA™.

BoomerangFX, known globally for its innovative AI-powered clinic software tailored for private-pay healthcare practices, is on a mission to position itself as the primary AI-powered operating platform for the healthcare sector. The company currently operates through its offices located in Miami, Toronto, and Sydney, reinforcing its global footprint.

Leadership and Growth Strategy

Alongside its new HQ, BoomerangFX has also announced several strategic senior leadership appointments within the UK. This initiative signifies the company’s commitment to enhancing regional leadership and resource capacity in line with persistent growth across Europe and the broader EMEA area.

Jerome Dwight, the co-founder and CEO, highlighted this expansion as a response to the underlying shift in the private-pay healthcare market, especially in sectors such as aesthetics, wellness, and specialty vision care. Clinics are increasingly moving away from disparate software solutions towards unified platforms that can streamline clinical operations, patient acquisition, and retention efforts.

Meet AUVIA™

At the heart of this transformation is AUVIA™, BoomerangFX's AI Clinic Co-Pilot. This innovative tool is revolutionizing how clinics manage their patient interactions, enabling smoother lead generation, appointment scheduling, and follow-up processes. By leveraging natural language processing and AI, AUVIA™ connects digital marketing efforts with real-time clinical operations. It responds to patient inquiries instantly and manages consultation appointments efficiently, providing a seamless patient experience from inquiry to treatment.

Facing Industry Challenges

The private-pay healthcare landscape is rapidly evolving, characterized by heightened competition and operational complexities. Clinics are grappling with increased patient acquisition costs, rising expectations from consumers, and a growing dependence on digital channels for demand generation. Many fast-growing practices still operate on disconnected tools, creating inefficiencies that BoomerangFX seeks to eliminate through its platform.

By offering an integrated suite of clinical management, marketing automation, and AI-driven engagement, BoomerangFX enables clinics to operate cohesively while effectively managing the patient lifecycle. The platform provides intelligent scheduling, patient record management, and advanced analytics, fostering an environment where clinics can thrive amidst escalating demands.

The BoomerangFX Platform

BoomerangFX's unified operating platform is designed specifically for the private-pay market, combining practice management, CRM solutions, marketing automation, and AI capabilities. Key features include:

• - Automated Practice Management: Streamlined operations with intelligent scheduling, EHR, billing, and full workflow support.
• - AI-Powered CRM: Centralized management enabling clinics to oversee the entire patient lifecycle, ensuring comprehensive communication and retention strategies.
• - End-to-End Marketing Automation: A robust marketing engine that enhances lead generation through platforms like Google and social media, coupled with AUVIA™ for real-time conversion management.

Future Growth and Continued Innovations

As BoomerangFX forges ahead, its UK expansion demonstrates an unyielding commitment to transforming the healthcare experience. The company is investing heavily in leadership and operational capacity to quickly adapt to the evolving marketplace. With a notable uptick in demand from aesthetic medicine clinics and other private-pay sectors, BoomerangFX stands poised to lead the charge in redefining healthcare delivery through technology.

As stated by Dr. Stephen Mulholland, co-founder and a pioneer in aesthetic technology, “Clinics seek not just to provide outcomes, but to do so efficiently and sustainably.” BoomerangFX is continuously innovating to ensure that clinics can manage patient care with precision and control.

By embedding financial solutions into its platform, including partnerships with top finance providers, clinics can improve payment processes, access care more flexibly, and maximize revenue potential. This comprehensive approach is what sets BoomerangFX apart in a competitive landscape.

With its UK headquarters as a central hub for growth in EMEA, BoomerangFX is committed to being at the forefront of the private-pay healthcare revolution, driving both operational excellence and exceptional patient experiences.