L'ORÉAL LUXE and DATALAND Collaborate for Unique Olfactory Art Experience
On June 20, 2026, Los Angeles is set to witness the grand opening of DATALAND, a revolutionary omni-sensory Museum of AI Arts. Co-founded by visionary artists Refik Anadol and Efsun Erkılıç, this museum breaks traditional boundaries, merging visual art with scent in a way never seen before.
DATALAND boasts five expansive galleries covering 25,000 square feet, supported by a staggering 1.5 billion pixels. Its inaugural exhibition, titled "Machine Dreams Rainforest," will feature twelve unique scents, crafted meticulously by L'ORÉAL LUXE in collaboration with Refik Anadol Studio. The goal? To create a sensory journey where visitors can not only see the art but also experience it through olfactory means, enhancing the engagement between art and audience.
This partnership marks L'ORÉAL LUXE as DATALAND's exclusive founding olfactory partner, representing a significant shift in how art is experienced. By incorporating scents that correspond to each artwork, the museum transforms the interaction into a living experience, responding dynamically to visitors’ movements and emotions. This unique blend of technology and artistry demonstrates how advanced computing can visualize billions of data points, while L'ORÉAL's fragrance experts elevate the experience with captivating scents.
Among the twelve olfactive creations is the "Scent of Data," which embodies the algorithmic pulse of technology through clean musks and aldehydes. Another scent, "Scent of Rain," captures the essence of fresh earth post-rain, invoking the comforting smell of petrichor that many find nostalgic.
DATALAND will utilize cutting-edge smart-diffusion technology to release these scents, allowing for a personalized experience for each visitor. As people wander through the galleries, these scents will enhance the visual artwork, making the connection between them more intimate and immersive.
Partners L'ORÉAL LUXE and DATALAND aim to make scent an integral part of the artistic dialogue. Cyril Chapuy, President of L'ORÉAL Luxe, expressed pride in placing olfaction at the museum's core, while Karine Lebret, International Director for L'Oréal Fragrance Métier, highlighted the emotional power of fragrance as a communication tool that transcends conventional boundaries.
Efsun Erkılıç noted the significance of collaborating with L‘ORÉAL, emphasizing that combining different disciplines often leads to innovative outcomes. Together, they are changing the way art is experienced by integrating sensory elements that go beyond the visual.
As DATALAND opens its doors, it promises to be a landmark venue for those who appreciate both art and scent, redefining the landscape for future cultural institutions. Not only is this a museum, but a living canvas where the senses meld into an unforgettable tapestry, inviting visitors to explore the breadth of human experience and technology’s role within it.
DATALAND boasts five expansive galleries covering 25,000 square feet, supported by a staggering 1.5 billion pixels. Its inaugural exhibition, titled "Machine Dreams Rainforest," will feature twelve unique scents, crafted meticulously by L'ORÉAL LUXE in collaboration with Refik Anadol Studio. The goal? To create a sensory journey where visitors can not only see the art but also experience it through olfactory means, enhancing the engagement between art and audience.
This partnership marks L'ORÉAL LUXE as DATALAND's exclusive founding olfactory partner, representing a significant shift in how art is experienced. By incorporating scents that correspond to each artwork, the museum transforms the interaction into a living experience, responding dynamically to visitors’ movements and emotions. This unique blend of technology and artistry demonstrates how advanced computing can visualize billions of data points, while L'ORÉAL's fragrance experts elevate the experience with captivating scents.
Among the twelve olfactive creations is the "Scent of Data," which embodies the algorithmic pulse of technology through clean musks and aldehydes. Another scent, "Scent of Rain," captures the essence of fresh earth post-rain, invoking the comforting smell of petrichor that many find nostalgic.
DATALAND will utilize cutting-edge smart-diffusion technology to release these scents, allowing for a personalized experience for each visitor. As people wander through the galleries, these scents will enhance the visual artwork, making the connection between them more intimate and immersive.
Partners L'ORÉAL LUXE and DATALAND aim to make scent an integral part of the artistic dialogue. Cyril Chapuy, President of L'ORÉAL Luxe, expressed pride in placing olfaction at the museum's core, while Karine Lebret, International Director for L'Oréal Fragrance Métier, highlighted the emotional power of fragrance as a communication tool that transcends conventional boundaries.
Efsun Erkılıç noted the significance of collaborating with L‘ORÉAL, emphasizing that combining different disciplines often leads to innovative outcomes. Together, they are changing the way art is experienced by integrating sensory elements that go beyond the visual.
As DATALAND opens its doors, it promises to be a landmark venue for those who appreciate both art and scent, redefining the landscape for future cultural institutions. Not only is this a museum, but a living canvas where the senses meld into an unforgettable tapestry, inviting visitors to explore the breadth of human experience and technology’s role within it.
Topics Entertainment & Media）
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