#Sanrio Characters #DIANA #Metaverse Fashion

Diana Inc. and Sanrio Characters Unite in Unique Metaverse Fashion

Diana Inc., headquartered in Minato City, Tokyo, is back at it again! Renowned for their philosophy of contributing to the culture of beautiful feet, Diana is ready to launch their fifth installment of metaverse fashion with a delightful collaboration of shoes featuring popular Sanrio characters. On September 19 (Friday), fans can expect two exciting products under the clothing line of DIANA and +diana in partnership with Sanrio Co., Ltd.

About the Collaboration

The collaboration between Diana and Sanrio introduces a series of metaverse fashion shoes that fans won’t want to miss. The DIANA brand proudly presents a captivating pair of pumps, featuring a ribbon heel inspired by the iconic Hello Kitty. In addition, the +diana brand rolls out a collection of trendy platform sneakers that marry elegance with playfulness, showcasing a variety of beloved characters, including Hello Kitty, Cinnamoroll, My Melody, and Pompompurin.

Both items will be sold starting September 19 through the creator marketplace BOOTH and on the metaverse fashion platform StyMore via dianashoes.com.

Metaverse Fashion Initiatives

At Diana, we aim to promote our mission of contributing to the culture of beautiful feet within the realm of the metaverse. Our goal is to allow users to revel in the fashion we present, much like they do in the real world. We hope that many people will experience and embrace Diana's vision of beauty in the metaverse.

Highlight: Diana x Hello Kitty Collaboration Pumps

The DIANA brand has transformed the essence of Hello Kitty into stunning 3D models of tulle pumps adorned with an eye-catching ribbon heel. This special footwear is designed for those who wish to carry a sense of uniqueness wherever they go.

Product Details:

• - Product: Hello Kitty x Diana Ribbon Tulle Pumps
• - Link: View Product
• - Price: Single avatar shoes - 1,000 yen (tax included), Full pack (20 designs) - 2,500 yen (tax included)

Note: The pumps are sold separately, and avatar clothing/accessories are not included.

Plus Diana x Sanrio Characters Sneakers

For the trendy adult female looking to enhance her lifestyle, +diana presents a playful twist on smart styling with platform sneakers designed after Hello Kitty, Cinnamoroll, My Melody, and Pompompurin. These 3D-structured sneakers are a must-have, featuring a sophisticated upper and sole color that brings a modern elegance combined with pearl ribbon shoe accessories.

Product Details:

• - Product: Sanrio Characters x Plus Diana Pearl Ribbon Platform Sneakers
• - Link: View Product
• - Price: Single avatar shoes - 1,000 yen (tax included), Full pack - 2,500 yen (tax included)

Note: The sneakers are sold separately, and avatar clothing/accessories are not included.

Featuring Creative Minds

Diana has teamed up with popular creator Pochi by KT, known for crafting VRChat-compatible outfits, to manufacture unique metaverse fashion pieces. Explore Pochi’s original avatars and costumes through his page: Pochi by KT.

Upcoming Events

Mark your calendars! From September 19 to September 28, Diana will be featured at the Sanrio Virtual Festival (2025) with a special booth in CHILL PARK. This chill-out area allows fans to capture special moments with Sanrio character plushies and our vibrant shoes.

Moreover, the VRC Avatar Collection will present a collaborative runway event at the Sanrio Virtual Festival on September 23. Diana will showcase the ribbon heel tulle pumps and pearl ribbon platform sneakers during this unique celebration.

Event Details:

• - Name: VRC Avatar Collection Sanrio Virtual Festival Special
• - Date & Time: September 23, 10:45 PM - 11:45 PM
• - Location: Group