Puratos Launches Award-Winning Innovations and Products at IBIE 2025
Puratos U.S., recognized as a leading supplier of bakery and sweet goods ingredients, recently made waves at the International Baking Industry Exposition (IBIE) 2025 held in Las Vegas. The company not only launched an array of innovative products but also secured multiple industry awards, further solidifying its position within the competitive landscape of baking ingredients.
The IBIE 2025 event served as a pivotal platform for Puratos to demonstrate its commitment to innovation. With rising production costs and the demand for cleaner ingredients influencing the industry, the company introduced solutions that address the pressing challenges bakers face today. Puratos’ goal is to empower bakers as they navigate through these turbulent times while ensuring the quality and taste of their baked products remain uncompromised.
“Working closely with industrial bakers and foodservice operators, we help our partners stay ahead of trends such as clean labels and gut health, and deliver great-tasting products quickly and efficiently,” explained Andy Brimacombe, a notable figure at Puratos. He emphasized the need for scalable solutions that adapt to the dynamic bakery market, showcasing innovations tailored for these evolving needs.
Puratos’ efforts were rewarded with two prestigious Best in Baking Awards for Sustainability and Workforce Development, building on their previous wins which include establishing the first U.S.-based Bakery School in Pennsauken, NJ. Among the highlighted products was Cubease, an advanced dough conditioner that simplifies dosing, thereby minimizing waste and environmental impact. This aligns with the company’s sustainability initiatives aimed at fostering a healthier planet.
Another noteworthy mention was Puratos’ Calling for Caring initiative, an essential part of its “people-first” strategy. This global program fosters employee health and wellness and was recognized with the American Bakers Association's ‘Champions for a Better Tomorrow’ Award earlier in the year. Additionally, Ecopak, a commitment to sustainable packaging practices, was honored in the sustainable packaging innovation category at IBIE.
At the heart of Puratos’ exhibition was the Industrial Pilot Bakery, in collaboration with AMF Bakery Systems, designed to take new ideas from concept to commercialization while minimizing risks associated with production disruptions. Complementing this was the Sensobus, a mobile sensory lab situated outside the convention venue, offering attendees the chance to sample and provide feedback on new products in real-time, ensuring they meet market demands.
Puratos showcased several innovative products during the exposition, including:
Brimacombe expressed pride in these milestones, stating, “IBIE 2025 was a celebration of what can be achieved when innovation is guided by purpose. Our recognitions underline our mission of driving food innovation for good, showcasing that our efforts are a result of partnerships with our clients.”
Operating on a global scale, Puratos delivers a comprehensive array of innovative food ingredients and solutions catering to the bakery, sweet goods, and chocolate sectors. Predominantly serving large-scale industrial bakeries and food retail, the company is headquartered in Pennsauken, NJ, with its global base located in Belgium. Committed to responsibility, Puratos leverages technologies and insights to create food solutions enhancing health and well-being worldwide. Through this ethos, they remain pivotal in transforming baking practices, focusing on creating a positive impact on the planet and society.
For further inquiries, Jessica Blondeel, Director of Communications and Digital Marketing at Puratos, can be contacted at 609-313-3205 or via email at [email protected].
The IBIE 2025 event served as a pivotal platform for Puratos to demonstrate its commitment to innovation. With rising production costs and the demand for cleaner ingredients influencing the industry, the company introduced solutions that address the pressing challenges bakers face today. Puratos’ goal is to empower bakers as they navigate through these turbulent times while ensuring the quality and taste of their baked products remain uncompromised.
“Working closely with industrial bakers and foodservice operators, we help our partners stay ahead of trends such as clean labels and gut health, and deliver great-tasting products quickly and efficiently,” explained Andy Brimacombe, a notable figure at Puratos. He emphasized the need for scalable solutions that adapt to the dynamic bakery market, showcasing innovations tailored for these evolving needs.
Recognition at IBIE 2025
Puratos’ efforts were rewarded with two prestigious Best in Baking Awards for Sustainability and Workforce Development, building on their previous wins which include establishing the first U.S.-based Bakery School in Pennsauken, NJ. Among the highlighted products was Cubease, an advanced dough conditioner that simplifies dosing, thereby minimizing waste and environmental impact. This aligns with the company’s sustainability initiatives aimed at fostering a healthier planet.
Another noteworthy mention was Puratos’ Calling for Caring initiative, an essential part of its “people-first” strategy. This global program fosters employee health and wellness and was recognized with the American Bakers Association's ‘Champions for a Better Tomorrow’ Award earlier in the year. Additionally, Ecopak, a commitment to sustainable packaging practices, was honored in the sustainable packaging innovation category at IBIE.
New Product Innovations
At the heart of Puratos’ exhibition was the Industrial Pilot Bakery, in collaboration with AMF Bakery Systems, designed to take new ideas from concept to commercialization while minimizing risks associated with production disruptions. Complementing this was the Sensobus, a mobile sensory lab situated outside the convention venue, offering attendees the chance to sample and provide feedback on new products in real-time, ensuring they meet market demands.
Puratos showcased several innovative products during the exposition, including:
- - Softgrain Ancient Grain Clean Label: This product allows bakers to incorporate sourdough-soaked grains directly into bread, enhancing flavor and nutrition while simplifying the production process.
- - Intens Fresh 3-30 Premium: An enzyme-based dough conditioner designed to support sugar reduction in sweet breads and extend freshness, providing bakers with significant cost savings without compromising quality.
- - Carat Compound Chunks: Certified by Cacao-Trace, this sustainable compound chunk offers the taste and texture of real chocolate while being a cost-effective option amidst a fluctuating cocoa market.
Brimacombe expressed pride in these milestones, stating, “IBIE 2025 was a celebration of what can be achieved when innovation is guided by purpose. Our recognitions underline our mission of driving food innovation for good, showcasing that our efforts are a result of partnerships with our clients.”
About Puratos
Operating on a global scale, Puratos delivers a comprehensive array of innovative food ingredients and solutions catering to the bakery, sweet goods, and chocolate sectors. Predominantly serving large-scale industrial bakeries and food retail, the company is headquartered in Pennsauken, NJ, with its global base located in Belgium. Committed to responsibility, Puratos leverages technologies and insights to create food solutions enhancing health and well-being worldwide. Through this ethos, they remain pivotal in transforming baking practices, focusing on creating a positive impact on the planet and society.
For further inquiries, Jessica Blondeel, Director of Communications and Digital Marketing at Puratos, can be contacted at 609-313-3205 or via email at [email protected].
Topics Consumer Products & Retail）
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