BDA Completes Strategic Acquisition of SwagUp, Enhancing Merchandise Solutions

BDA Expands its Portfolio with the Acquisition of SwagUp

In a significant move aimed at strengthening its position in the promotional products landscape, Bensussen Deutsch Associates LLC (BDA) announced the acquisition of SwagUp, a well-regarded platform specializing in promotional products management. This strategic acquisition marks a pivotal step for BDA in its quest to enhance technical capabilities and broaden its offerings to Fortune 1000 enterprise companies and other clients.

Founded over 40 years ago, BDA has established itself as a global leader, providing tailored marketing solutions and branded merchandise for various sectors, including sports, entertainment, and corporate enterprises. With a mission to bring brands closer to their customers, BDA's extensive experience in the merchandise industry provides a solid foundation for this new venture.

SwagUp, initially focused on startups and small to medium-sized businesses (SMBs), has successfully expanded its reach to serve prominent clients such as Nasdaq, Logitech, and Northrop Grumman. The company’s Software as a Service (SaaS) platform streamlines the creation and distribution of custom merchandise, providing users with an efficient and hassle-free experience. By allowing clients to manage and ship branded products without exorbitant platform fees, SwagUp empowers enterprises to enhance their marketing strategies effortlessly.

In a statement reflecting on the acquisition, Jay Deutsch, CEO and Co-founder of BDA, expressed enthusiasm about the shared values between BDA and SwagUp. He emphasized their mutual commitment to exceptional service and innovative technology solutions. Deutsch stated, “SwagUp and BDA share the same dedication to delivering incredible branded merchandise to customers—white glove service, seamlessly delivered and supported by the best technology solutions available.”

Michael Martocci, Chief Swag Officer of SwagUp, echoed this sentiment, highlighting the admiration SwagUp has long held for BDA as the largest independently owned merchandise agency in the market. By leveraging BDA’s vast resources, Martocci believes they can further refine the ordering and distribution processes for their enterprise clients, ultimately providing a superior customer experience.

This acquisition signifies BDA's aim to not only maintain but also enhance its leadership in the promotional products sector. The combined capabilities of BDA and SwagUp are expected to unlock new levels of customer engagement, enabling businesses to foster meaningful connections with employees and clients alike.

As part of the growing branded merchandise landscape, organizations are increasingly investing in customized marketing strategies that resonate with their audiences. BDA's acquisition of SwagUp positions them favorably within this evolving market, allowing them to offer comprehensive solutions that meet the needs of various industries.

As BDA forges ahead with this acquisition, clients can anticipate an enriched experience marked by innovative merchandise solutions that are easier to navigate. The move not only underlines BDA's commitment to enhancing service delivery but also portrays a robust strategy to thrive amidst dynamic market conditions.

With operations in over 50 locations globally and an expansive network, BDA continues to lead with creativity and innovation as it embraces the future of branded merchandise. For more insights and updates from BDA, you can visit their official website at www.bdainc.com.