MIESROHE's Second Collaboration with Lee: A Denim Revolution for Modern Women
MIESROHE, a women's fashion brand under Mash Style Lab, has unveiled its much-anticipated second collaboration with Lee, a renowned denim brand with over 130 years of heritage. This new denim series, which encompasses a coverall and painter pants, debuted on September 9 at all MIESROHE flagship stores, the official online site, and the EC department store 'USAGI ONLINE'.
The partnership between MIESROHE and Lee signifies a beautiful amalgamation of history and contemporary design. Drawing inspiration from iconic Lee models, this collection combines MIESROHE's innovative pattern design with the rich legacy of Lee, producing unique denim pieces that resonate with modern aesthetics.
One of the highlights of this collection is the denim jacket inspired by Lee’s legendary 91-B work jacket. Featuring the hallmark slash zipper and patch pockets, this modern reinterpretation incorporates MIESROHE's advanced pattern technology.
The painter denim pants, rooted in Lee's 70s model 71-Z, epitomize the essence of casual fashion with a feminine twist.
Founded in 1889 by Henry David Lee as a wholesale distributor of food and household goods, the H.D. Lee Mercantile Company began creating workwear in 1911, including the famous 8oz denim bib overalls. Over the years, Lee has produced multiple iconic pieces, including the ‘101’ cowboy pants and white jeans, shifting the landscape of the jeans industry.
Lee continues to honor its roots with a dedication to modern denim that balances functionality with robust quality, which evolves with the times.
Launched on March 3, 2022, MIESROHE embodies the philosophy of 'Universal Design & Just Mode' inspired by architect Ludwig Mies van der Rohe. With a commitment to sustainable practices, MIESROHE's garments are designed to integrate seamlessly into any environment while promoting comfort and well-being. Each piece is created with five guiding principles in mind: ease of wear, flexibility, simplicity, lightness, and transparency regarding environmental contributions. MIESROHE does not adhere to excessive adornment principles; rather, it aims at empowering self-reliant women with clean, stylish, and radiant fashion.
As MIESROHE steps further into the fashion landscape, the collaboration with Lee serves not just as a reminder of the enduring appeal of denim but also places a spotlight on thoughtful design that respects and elevates women's fashion. With this release, both brands invite customers to experience a seamless blend of heritage and cutting-edge fashion for the modern woman.
The Fusion of Legacy and Modernity
The partnership between MIESROHE and Lee signifies a beautiful amalgamation of history and contemporary design. Drawing inspiration from iconic Lee models, this collection combines MIESROHE's innovative pattern design with the rich legacy of Lee, producing unique denim pieces that resonate with modern aesthetics.
Collection Highlights
Collaboration Denim Jacket (91-B)
One of the highlights of this collection is the denim jacket inspired by Lee’s legendary 91-B work jacket. Featuring the hallmark slash zipper and patch pockets, this modern reinterpretation incorporates MIESROHE's advanced pattern technology.
- - Color Options: INDIGO, BLUE
- - Sizes Available: 0, 1
- - Price: 31,900 yen (including tax)
Collaboration Painter Denim Pants
The painter denim pants, rooted in Lee's 70s model 71-Z, epitomize the essence of casual fashion with a feminine twist.
- - Color Options: INDIGO, BLUE
- - Sizes Available: 0, 00, 1
- - Price: 26,400 yen (including tax)
About Lee
Founded in 1889 by Henry David Lee as a wholesale distributor of food and household goods, the H.D. Lee Mercantile Company began creating workwear in 1911, including the famous 8oz denim bib overalls. Over the years, Lee has produced multiple iconic pieces, including the ‘101’ cowboy pants and white jeans, shifting the landscape of the jeans industry.
Lee continues to honor its roots with a dedication to modern denim that balances functionality with robust quality, which evolves with the times.
About MIESROHE
Launched on March 3, 2022, MIESROHE embodies the philosophy of 'Universal Design & Just Mode' inspired by architect Ludwig Mies van der Rohe. With a commitment to sustainable practices, MIESROHE's garments are designed to integrate seamlessly into any environment while promoting comfort and well-being. Each piece is created with five guiding principles in mind: ease of wear, flexibility, simplicity, lightness, and transparency regarding environmental contributions. MIESROHE does not adhere to excessive adornment principles; rather, it aims at empowering self-reliant women with clean, stylish, and radiant fashion.
Final Thoughts
As MIESROHE steps further into the fashion landscape, the collaboration with Lee serves not just as a reminder of the enduring appeal of denim but also places a spotlight on thoughtful design that respects and elevates women's fashion. With this release, both brands invite customers to experience a seamless blend of heritage and cutting-edge fashion for the modern woman.
Topics Consumer Products & Retail）
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