STARBASE Partners with Digital Hearts for Senior eSports Event at Osaka Expo 2025

STARBASE and Digital Hearts Unite for Senior eSports Championship

In an innovative collaboration, STARBASE, an entertainment conglomerate based in Tokyo, announced its partnership with Digital Hearts Holdings to co-create the Senior eSports Championship, known as "GeeSports Tournament Final," scheduled for October 1, 2025, at the Osaka-Kansai Expo. This event promises to spotlight the potential of video games in enhancing the quality of life for seniors, alleviating the challenges faced by an aging population.

The Concept of GeeSports

GeeSports LLP, formed with the support of Digital Hearts, aims to address the issues stemming from aging by designing video games that seniors can enjoy despite physical limitations. The initiative encourages older individuals—fondly referred to as 'GrandParents'—to engage in gaming experiences that stimulate excitement and provide a sense of purpose. The core objective is to create an environment where seniors feel empowered through their enjoyment of games, fostering meaningful interactions across generations.

By developing tailored games that remove the common barriers seniors face, GeeSports is set to offer enjoyable experiences and host events that promote new dimensions of fulfillment for older adults. During the upcoming eSports championship, Geesports LLP will facilitate exchanges of thoughts and ideas between participants, focusing on the potential of gaming to support health maintenance and dementia prevention while bolstering social engagement and cross-generational communication.

STARBASE's Role

STARBASE aligns closely with the GeeSports vision, emphasizing the use of entertainment to tackle societal challenges related to aging. The company is leveraging its extensive experience in organizing various events—from live concerts to eSports competitions—ensuring successful execution and creative oversight for the GeeSports Tournament Final. With a proven track record, STARBASE will oversee the event’s entire production, including the design of logos, key visuals, merchandise, and digital content.

This participation also reflects STARBASE's commitment to an open innovation approach, merging diverse strengths and resources from various creators and organizations to cultivate new cultural values. By applying their creative skills and passion for entertainment, STARBASE aims to contribute significantly to addressing social challenges confronting the elderly population.

Comments from Leadership

Ryotaro Hidaka, the CEO of STARBASE, expressed his enthusiasm for the project, stating, "We wish to create vibrant spaces for the elderly in line with Mr. Eiichi Miyazawa's vision for a society where seniors can shine, particularly in addressing the challenges of aging through entertainment. We hope to broadcast our proposals to the world from the remarkable platform provided by the Expo."

Mr. Miyazawa is the Chairman of Digital Hearts Holdings and has been instrumental in initiating this significant event.

Championship Details

Osaka Expo 2025 Overview

- Event Name: 2025 World Expo Japan
- Duration: April 13 to October 13, 2025
- Location: Yumeshima, Osaka

Senior eSports GeeSports Tournament Final Overview

- Event Date: October 1, 2025
- Venue: Festival Station, Osaka Expo 2025.

The partnership between STARBASE and Digital Hearts highlights the potential of gaming to enhance lifeworlds and maintain healthy and vibrant lifestyles among the elderly, making the upcoming competition a landmark event not just for seniors but also for society as a whole.