#USA #Chanhassen #Smartpress #sticker postcards #magnet postcards

Smartpress Launches Unique Sticker and Magnet Postcards

In an ever-evolving market where digital fatigue is prevalent, Smartpress has launched an exciting new range of sticker and magnet postcards that are set to redefine how brands connect with their audiences. On December 3, 2025, this leading commercial printer introduced six new products tailored to help various organizations, including businesses, nonprofits, and educational institutions. These new offerings are designed to transform traditional print marketing into engaging and memorable interactions.

Smartpress is responding proactively to the needs of businesses that are struggling to stand out in the digital noise. Digital marketing channels, while effective, have also contributed to audience fatigue, making it vital for brands to seek unique ways to engage with their customers. The new postcard options from Smartpress provide innovative, tactile assets that offer both creativity and quality, ensuring lasting impressions.

The Product Lineup

Smartpress’s fresh assortment includes four sticker postcards that come in standard or custom shapes, as well as two magnet postcards available in standard options or versions suitable for mailing. This variety not only provides clients with maximum flexibility but also allows for creative design freedom.

• - High-Quality Materials: Each product in this new range features premium materials and raised UV ink, enhancing both the look and tactile experience. The postcards are crafted to encourage interaction, making the messaging not just a visual reminder but an object people want to keep.
• - Customizable Options: Businesses can customize the shapes and sizes of postcards with logos, mascot designs, or special promotions, reflecting their unique identity and enhancing brand recognition.
• - Ideal Use Cases: The sticker and magnet postcards are particularly suited for universities aiming to boost their recruitment efforts, nonprofits looking for impactful fundraising materials, and businesses that want to drive brand loyalty through innovative marketing collateral.

According to David Kidd, Smartpress Director of E-commerce Operations, “Our clients are looking for ways to break through digital fatigue and create physical connections with their audiences. These postcards turn traditional print marketing into something exciting and shareable.” His sentiments highlight the importance of crafting experiences that resonate more than standard digital advertisements.

Attracting Attention in a Digital World

The introduction of these postcard products reflects a growing trend where brands are returning to physical marketing assets. The unique nature of sticker and magnet postcards not only captures attention but also serves as enduring reminders of a brand's message. Kidd noted that customers often want to keep such pieces, which reinforces a brand's presence each time it is seen. This strategy not only aids in brand recall but instills a fresh and vibrant feel towards business communications.

With the launch of this innovative postcard series, Smartpress continues its mission of leading the print industry through creativity, quality, and environmental consciousness. The company is not only focused on providing top-notch products but is also committed to social responsibility, achieving notable milestones like EcoVadis Gold and ISO 14001 certification, ensuring that sustainability remains a core aspect of their operations.

As Smartpress positions itself as a preferred printing partner across North America, it aims to empower clients with products that meet modern marketing needs while staying true to the values of quality and innovation. The sticker and magnet postcards are a significant addition to their portfolio, allowing for enhanced brand storytelling through print.

For more information about the new postcard offerings or to explore the various design options, visit Smartpress. Here, businesses can learn more about how these products can take their marketing to the next level while creating meaningful connections with their target audiences.