Standard Textile and Accor Unveil Mascioni Hotel Collection for Luxury Properties
In a bold move shaking up the luxury hospitality sector, Standard Textile Co., Inc. and Accor have announced the launch of the Mascioni Hotel Collection. This strategic partnership aims to elevate guest experiences across more than 350 luxury hotels worldwide, including prominent brands such as Fairmont, Sofitel Legend, Sofitel, and the MGallery Collection.
The Mascioni Hotel Collection is set to redefine the linens industry by placing quality and sophistication at the forefront. This collection features bespoke bedding and bath linens that have been meticulously designed to provide unparalleled comfort and elegance. Using only the finest cotton, these products promise superior softness and endurance, essential for creating a plush and welcoming environment in high-end hotel rooms.
Accor's brands, each with their unique identities, will adopt the Mascioni quality standards in a way that resonates with their style. For instance, Sofitel and Sofitel Legend will embody timeless French elegance, while MGallery Collection will showcase a contemporary design ethos, and Fairmont aims to serve refined luxury. Omer Acar, CEO of Fairmont Hotels & Resorts, highlighted that this collaboration emphasizes their commitment to creating authentic and extraordinary experiences for their guests.
Maud Bailly, CEO of Sofitel Legend, Sofitel, and MGallery, noted that the integration with the Mascioni Hotel Collection not only enhances their luxury offerings but also enriches the narrative of Italian textile craftsmanship. This strategic collaboration sets a new standard for elegance and comfort in hotel accommodations, promising an extraordinary experience for guests around the globe.
Founded with a rich heritage dating back to 1957, the Mascioni brand was acquired by Standard Textile in 2018, marking a significant shift in luxury linen supply. Currently, it stands as a hallmark of elegance, specializing exclusively in bed linens for the hospitality industry.
Gary Heiman, CEO of Standard Textile, expressed his enthusiasm for this partnership, acknowledging Accor's standing as an epitome of sophistication and innovation. With over 150 patented products, Standard Textile aims to foster durable, high-value textile solutions that cater to the hospitality sector's diverse needs.
In an era where environmental responsibility is paramount, the Mascioni Hotel Collection is certified by OEKO-TEX Standard 100, ensuring that every component is free from harmful chemicals, thus safeguarding both the luxury experience and the environment. This commitment aligns with the broader goals of both Standard Textile and Accor to promote sustainability and well-being for their guests.
As the world returns to travel, the demand for luxurious accommodations has never been higher. The Mascioni Hotel Collection promises to enhance the guests’ stay, offering textiles that reflect the exquisite quality expected from elite hotels. With this collection, every night spent in Accor properties will resonate with comfort, elegance, and a touch of Italian craftsmanship, creating memorable moments for their guests.
Whether you’re a discerning traveler or a hotelier looking to elevate your offerings, the Mascioni Hotel Collection is poised to deliver an experience that centers on luxury, attention to detail, and sustainability. Discover the artistry of bespoke linens that transform hotel rooms into oases of comfort and style, setting a new benchmark for the hospitality industry worldwide.
A New Standard in Hotel Luxury
The Mascioni Hotel Collection is set to redefine the linens industry by placing quality and sophistication at the forefront. This collection features bespoke bedding and bath linens that have been meticulously designed to provide unparalleled comfort and elegance. Using only the finest cotton, these products promise superior softness and endurance, essential for creating a plush and welcoming environment in high-end hotel rooms.
Accor's brands, each with their unique identities, will adopt the Mascioni quality standards in a way that resonates with their style. For instance, Sofitel and Sofitel Legend will embody timeless French elegance, while MGallery Collection will showcase a contemporary design ethos, and Fairmont aims to serve refined luxury. Omer Acar, CEO of Fairmont Hotels & Resorts, highlighted that this collaboration emphasizes their commitment to creating authentic and extraordinary experiences for their guests.
A Perfect Blend of Tradition and Innovation
Maud Bailly, CEO of Sofitel Legend, Sofitel, and MGallery, noted that the integration with the Mascioni Hotel Collection not only enhances their luxury offerings but also enriches the narrative of Italian textile craftsmanship. This strategic collaboration sets a new standard for elegance and comfort in hotel accommodations, promising an extraordinary experience for guests around the globe.
Founded with a rich heritage dating back to 1957, the Mascioni brand was acquired by Standard Textile in 2018, marking a significant shift in luxury linen supply. Currently, it stands as a hallmark of elegance, specializing exclusively in bed linens for the hospitality industry.
Gary Heiman, CEO of Standard Textile, expressed his enthusiasm for this partnership, acknowledging Accor's standing as an epitome of sophistication and innovation. With over 150 patented products, Standard Textile aims to foster durable, high-value textile solutions that cater to the hospitality sector's diverse needs.
Commitment to Sustainability
In an era where environmental responsibility is paramount, the Mascioni Hotel Collection is certified by OEKO-TEX Standard 100, ensuring that every component is free from harmful chemicals, thus safeguarding both the luxury experience and the environment. This commitment aligns with the broader goals of both Standard Textile and Accor to promote sustainability and well-being for their guests.
The Future of Luxury Hospitality
As the world returns to travel, the demand for luxurious accommodations has never been higher. The Mascioni Hotel Collection promises to enhance the guests’ stay, offering textiles that reflect the exquisite quality expected from elite hotels. With this collection, every night spent in Accor properties will resonate with comfort, elegance, and a touch of Italian craftsmanship, creating memorable moments for their guests.
Whether you’re a discerning traveler or a hotelier looking to elevate your offerings, the Mascioni Hotel Collection is poised to deliver an experience that centers on luxury, attention to detail, and sustainability. Discover the artistry of bespoke linens that transform hotel rooms into oases of comfort and style, setting a new benchmark for the hospitality industry worldwide.
Topics Consumer Products & Retail）
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