#USA #New York City #panettone #Bauducco #Chocottone

Bauducco Chocottone: A Sweet Evolution in Holiday Treats

Bauducco®, renowned as the world's leading producer of panettone, is set to revolutionize the holiday dessert scene with its latest creation: Bauducco Chocottone®. This delightful treat is a modern twist on the traditional Italian holiday sweet loaf, designed with chocolate lovers in mind.

A Chocolatey Twist on Tradition

Bauducco Chocottone® boasts a fusion of rich heritage and contemporary flavors. Unlike its traditional counterpart, this new confection is packed with luscious chocolate chips and finished with an indulgent fudge coating. It’s not just a treat for dessert but can also double as a decadent breakfast option, perfect for festive gatherings or cozy mornings with family.

Available in three scrumptious flavors:

• - Chocottone® Chocolate Chips: Features creamy chocolate chips kissed with a fudge topping.
• - Chocottone® Peanut Butter: Combines rich peanut butter with chocolate chips enveloped in fudge.
• - Chocottone® Hazelnut Cream: Offers a smooth, chocolate-hazelnut experience with a fudge finish.

Each bite is a homage to the artistry of Italian baking, meticulously crafted to evoke feelings of warmth and joy during the festive season.

Meeting Consumer Desires

Juliana Corá Bastos, the Marketing and Trade Marketing Director at Bauducco®, shared insights about this launch: “With our impressive 86% market share in the American panettone category, we’ve recognized a growing demand among holiday shoppers for indulgent, chocolate-centric treats.” The Chocottone is tailored to satisfy those evolving palates while maintaining the artisanal quality that Bauducco® is known for.

Bastos emphasized that Bauducco Chocottone® is not only a treat for existing fans of panettone but aims to attract a new generation of consumers looking for richer, sweeter flavors during the holidays.

Holiday Events and Experiences

To celebrate the launch, Bauducco® is hosting a series of festive events across iconic locations in New York City. From December 1 to 31, dessert lovers can find Bauducco Chocottone® and experience delightful holiday goodies at:

• - Grand Central Station Holiday Fair
• - Macy's at Herald Square from December 3 to January 3
• - Columbus Circle at Central Park throughout December

These events promise to share the joy of the holiday season, bringing people together over delicious bites of chocolate-filled tradition.

The Tradition Continues

For those who cherish the classic Bauducco® Panettone, the brand remains committed to offering its traditional options in 24oz and 2.8oz sizes, along with Bauducco Pandoro® in a 17.5oz size. This combination ensures that holiday shoppers can choose between the classic favorites and the exciting new flavors to make their celebrations extra memorable.

Bauducco Chocottone® will be readily available at retailers nationwide and online via Amazon from November onward.

The Legacy of Bauducco

Founded in 1952 by an Italian immigrant in Brazil, Bauducco® has grown into one of the most significant producers of baked goods globally. As a brand that promotes family connections and heartfelt moments through its delicious offerings, Bauducco® has been a part of American culinary tradition for over 20 years.

With the addition of Bauducco Chocottone®, the brand looks forward to creating new holiday memories while allowing everyone to indulge in the festive spirit through its exceptional baked goods. For more information about Bauducco® and its delectable products, visit www.bauducco.com or follow @bauducco.us on Instagram.