Introducing GeNi: A Total Health Brand by Elite Sports Doctors

The Birth of GeNi: A Revolutionary Health Brand from Sports Doctors Network

On October 8, 2024, a new health brand named GeNi was launched by the Sports Doctors Network (SDN) in Spain, under the guidance of CEO Niko Mihic, who is also the media medical advisor for Real Madrid. This brand integrates medical expertise with sports to promote total health, beginning its official rollout on June 24 of the same year.

A Global Network of Top-Notch Medical Professionals

SDN was established to bring together highly accomplished doctors from top sports teams and national squads worldwide. Their mission is to provide extensive support for optimizing athlete performance while also addressing general healthcare. The network aims to contribute to medical advice, longevity, environmental health, and technology for both elite athletes and the public. The team has already collaborated with prominent sports organizations, including Real Madrid, Los Angeles Lakers, and New York Yankees, offering healthcare consulting to athletes and teams alike. To mark GeNi's introduction, SDN hosted its first conference in Asia at the University of Tokyo on June 24.

What is GeNi? - A New Choice for Beauty, Taste, and Health

Since its inception, one of SDN's objectives has been to strengthen partnerships with research institutions, medical organizations, and sports-related businesses across the globe. By doing so, they have endeavored to develop new technologies for athletes and health products for the general public. The brand GeNi offers a unique health experience, showcasing products that fall under three main pillars: BEAUTY, TASTE, and HEALTH. The initial product launch includes three innovative items designed around these categories, including:

1. GeNi Sunscreen - A state-of-the-art sunscreen formulated without chemical UV absorbers, offering hydration while protecting against external damage. This product is also designed for sensitive skin, capable of serving as a makeup base.

2. Sablé de Tokyo - An organic cookie developed through a partnership with chef Nako Shoji of the renowned