Experience a New Era of Luxury and Sustainability at NewoMan Takanawa's LUFTBAUM

Unveiling LUFTBAUM: A New Paradigm of Experience at NewoMan Takanawa

Lumine Co., Ltd., headquartered in Shibuya, Tokyo, is embarking on a groundbreaking venture with the opening of NewoMan Takanawa on September 12, 2025. This project aims to offer unparalleled experiential value, marking it as the largest-scale initiative in Lumine’s history, with a vision of "creating unseen lifestyle values for the next 100 years." By collaborating with leading partners from across the globe, LUFTBAUM will redefine urban luxury by appealing to the senses and providing unforgettable stays.

LUFTBAUM: A Collaboration of Nature and Technology

At its core, LUFTBAUM represents an exploration of the natural possibilities that exist 150 meters above ground level in the heart of Tokyo. This project defies conventional practices through collaborative crafting that enhances the biosphere's essence, delivering a unique, immersive experience. Here are the standout initiatives:

1. A Testament to Craftsmanship in an Urban Oasis

The mission to create a vibrant ecosystem in a high-rise setting is backed by local artisans from various regions, including Okinawa and Kanagawa. Every plant is chosen for its seasonal beauty, contributing to a rich tapestry of Japanese flora. High-altitude challenges will be addressed innovatively, with the help of high-lift vehicles and specialized handling techniques, ensuring that both the plants and the vision of LUFTBAUM flourish harmoniously.

2. The 360° Immersive Audio Experience

Breaking new ground, LUFTBAUM will feature Japan’s first permanent immersive audio system within a commercial facility. This endeavor embraces the essence of spatial sound, enhancing music appreciation in a way that transforms everyday listening into a profound experience. Collaborating with sound creators and artists, LUFTBAUM seeks to reinstate the joy of being enveloped in sound, rather than merely consuming it passively.

3. Culinary Innovations for Lasting Memories

Drawing from its experiences in Shinjuku and Yokohama, NewoMan is poised to offer bespoke culinary experiences that resonate with visitors. By collaborating with partners and building personalized dining concepts, LUFTBAUM promises memorable meals that transcend everyday dining, seamlessly integrating storytelling with culinary artistry.

Masterminding Spaces that Transcend Traditional Boundaries

LUFTBAUM’s breathtaking features include:

- The Spacious 'Midori no Niwa': A stunning garden of over 100 tsubo, presenting seasonal flora against the backdrop of Mount Fuji, marrying natural beauty with relaxation.
- The Dynamic 'Shin-Hirameki no Ma': A sculptural green wall greets guests, representing a commitment to nurturing collaborations between artisans and the environment.
- Innovative Partnerships with Craftsmen: Artisans are invited to contribute their unique skills, ensuring that every element—even the furniture—is a testament to exceptional craftsmanship. For instance, wood artisans from across Japan will create bespoke installations that celebrate the natural textures and aesthetics of Japanese wood.

A Vision for the Future of Hospitality and Experience

NewoMan Takanawa is committed to making each visit a personalized adventure, blending the best of nature with technology in an urban setting. The project's commitment to sustainability and authenticity will be evident in their relationships with local creators and the thoughtful design of spaces. From its immersive sound experiences to carefully curated culinary delights, every aspect of LUFTBAUM is designed to resonate with the guests’ senses and create lasting memories.

The anticipated opening of NewoMan Takanawa heralds a new chapter in urban lifestyle and luxury, inviting everyone to explore and enjoy its rich, sensory offerings. This forward-thinking space represents not only a retail destination but also a sanctuary that harmonizes nature, innovation, and culture, making visitors feel both connected and inspired.

For more information and updates, visit the official site. Follow on Instagram @newoman_takanawa.

Further Outlook

Scheduled to open with approximately 170 stores, NewoMan Takanawa will affect a significant shift in luxury retail and urban lifestyle. With the promise of memorable experiences, it’s a destination not to be missed.