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Funnel's Forum 2025: A Landmark Event in Multifamily Housing

Funnel successfully concluded its annual Forum in 2025, marking another milestone for professionals in the multifamily housing sector. This year’s conference saw a remarkable 40% increase in attendance compared to its inaugural event, with 139 senior executives representing 37 leading property management companies. Collectively, these companies manage approximately 2.4 million units, which equates to 12% of all professionally managed apartments in the United States.

Converging Innovation and Vision

The gathered experts came together over three days in Tampa, Florida, fostering an environment ripe for innovation and collaboration. Participants engaged in thought-provoking discussions aimed at driving the industry forward, emphasizing improved operational models that not only leverage technology but also facilitate profound connections among stakeholders.

Sean Davis, the Director of Property Management at The Lund Companies, expressed that the forum had created a platform that encouraged real innovation. \"Funnel is pushing the industry forward—not just through technology, but through a deeper understanding of how modern operating models can drive better results for everyone involved,\" he stated.

Attendees shared positive feedback, with Sarah Phillips from Arlington Properties, Inc., calling it the best conference she had attended in years. Such remarks underscore the Forum's impact in creating a space for strategic conversations about the future of rental management.

Extraordinary Lineup of Activities

Funnel's Forum stood out not only for its informative sessions but also for its exceptional entertainment lineup. Key presentations included a fireside chat with Nicholas Thompson, CEO of The Atlantic, who spoke on the crossroads of technology and AI. Additionally, attendees were treated to a keynote address by Ryan Holiday, a renowned author known for his modern stoicism, and an exclusive interview with Clay Bavor, CEO of Sierra and a former head of Google Labs.

Adding to the vibrant atmosphere was a private concert by Micah and friends from Iration, complemented by a stand-up comedy set by Aaron Weber, a comedian recently featured on The Tonight Show. This mix of entertainment helped foster informal networking opportunities, reminding everyone that building a brighter future is a collaborative effort.

Product Innovations Unveiled

Funnel also took this opportunity to announce significant product updates aimed at enhancing the user experience. After spearheading a centralization movement within the multifamily industry, Funnel made several announcements to integrate AI more comprehensively into their solutions. The new Sierra-powered chat functionality is now available to all CRM customers, and generative AI recommendations will be incorporated into the core CRM offerings. Additionally, callers will benefit from enhanced call summaries and a new tool designed to analyze renter behavior.

Tyler Christiansen, Funnel’s CEO, remarked on this new direction, stating, \"At Funnel, we believe the future isn't just AI — it's about humans plus AI working together to create better outcomes for renters.\"

As part of expanding its commitment to customer satisfaction, Funnel also announced that insights, call scoring, and renter behavior tools will now be available free of charge to all customers.

Keeping the Momentum Going

The 2025 Forum built upon the momentum gained from the previous year, establishing itself as a unique gathering within a complex and fragmented industry. This year's event successfully brought together top minds in multifamily management to enhance operations, team performance, and renter experiences, solidifying its value as a must-attend conference.

If you missed this year’s event, keep an eye out for the next Forum, set to take place from March 23-26, 2026. Mark your calendars and ensure you’re among the first to know about the details by registering your email on Funnel’s website. As the multifamily industry evolves, events like Funnel's Forum will be crucial in shaping a collaborative and innovative future.

For more engaging content from the Forum, recaps, videos, and podcasts are accessible on major streaming platforms, ensuring that the valuable insights shared during the conference continue to benefit the entire industry long after the last session has ended.