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MINISO Group Reports Strong Financial Performance for June 2025 Quarter

On August 21, 2025, MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) unveiled its interim unaudited financial results for the June 2025 quarter and the first half of the year. The company, renowned as a global value retailer, provides a variety of popular lifestyle products characterized by their trendy designs and affordability. In an encouraging turn, MINISO demonstrated robust growth metrics that exceeded prior expectations, particularly in the competing retail market.

Key Financial Highlights

During the June quarter, MINISO Group reported a substantial revenue increase of 23.1%, totaling RMB4,966.1 million (approximately USD 693.2 million). This figure surpassed the company’s guidance which estimated growth in the range of 18% to 21%. Significantly, all three operational segments of MINISO recorded improved Same-Store GMV Growth (SSSG), demonstrating a rebound from a contraction experienced in the previous quarter.

• - Gross Margin: Enhanced to 44.3%, up from 43.9% compared to the previous year's same period.
• - Operating Profit: Increased by 11.3%, reaching RMB836.2 million (USD 116.7 million).
• - Adjusted Net Profit rose by 10.6%, totaling RMB691.5 million (USD 96.5 million), yet the adjusted net margin saw a slight decline to 13.9% from 15.5% in the previous year.

The June quarter also witnessed a significant uplift in MINISO's brand revenues. The MINISO brand itself saw a 19.5% increase in growth year-over-year, boosted by a 13.6% rise in revenue in mainland China.

Expansion Efforts

As part of its strategic growth initiatives, MINISO resumed expanding its store network in mainland China, with 30 net new stores opened during this quarter alone. As of June 30, 2025, the company had a total of 7,905 stores globally, marking a year-over-year increase of 842 net new stores.

Furthermore, their top-performing brand, TOP TOY, showcased a remarkable revenue rise of 87.0%, echoing the strong performance attributed to the increasing popularity of pop toys and enhanced store networks. This stellar performance underscores the viability of the `TOP TOY` expansion into international markets begun in late 2024.

Financial Returns and Dividends

In light of the favorable financial results, MINISO’s board has approved an interim cash dividend of USD 0.2896 per ADS, demonstrating the company's commitment to providing returns to its shareholders. Overall, returns to shareholders, including share buybacks and cash dividends in the first half of 2025, reached approximately RMB 1,071 million, representing about 84% of adjusted net profit.

Outlook

MINISO’s founder and CEO, Guofu Ye, expressed optimism regarding the future, stating that the company expects to maintain positive growth trends in the second half of 2025, particularly in its domestic Chinese market. Given the competitive landscape of the retail sector, this robust recovery emphasizes the effectiveness and resilience of MINISO's business strategies.

Additionally, MINISO's CFO, Eason Zhang, shared insights about the financial outlook, indicating that the positive revenue growth trend observed in the June quarter is set to continue. He also noted that the gross margin has improved year-over-year, projecting a continued upward trajectory as the company leverages its operational efficiencies in key markets.

Recent Developments

The declaration of the interim dividend marks a pivotal moment for MINISO, reflecting their commitment to delivering shareholder value while strategically reinvesting in growth opportunities. The June quarter highlights a promising resurgence for MINISO Group, illustrating strong operational execution in an increasingly challenging marketplace.

For more detailed financial information about MINISO Group, visit their investor relations website at MINISO Investor Relations.