#HQ Hotels #Russell Wilson #Ciara

Russell Wilson and Ciara Join HQ Hotels & Residences

In a significant move within the hospitality industry, Sam Nazarian, the visionary behind HQ Hotels & Residences, has announced the powerful partnership with NFL superstar Russell Wilson and Grammy-winning artist Ciara. Known not just for their professional accomplishments, but also for their extensive philanthropic efforts, this partnership aims to elevate the brand ahead of its much-anticipated property openings in 2025.

As members of the advisory board, Wilson, a Super Bowl champion, and Ciara, a trailblazer in the music and business spheres, bring their unique prowess and perspectives to HQ Hotels, which operates in collaboration with Wyndham Hotels & Resorts. This collaboration is set against the exciting backdrop of an expansive plan to open 50 hotels by 2030, further solidifying the brand's commitment to innovation and customer experience.

Nazarian expressed gratitude for teaming up with Wilson and Ciara, noting their notoriety in their respective fields and their potential to inject valuable insights into the brand's operations. Both stars have diverse portfolios filled with entrepreneurial endeavors, making them ideal partners in this hotel venture whose focus lies on creating unique and memorable experiences for guests.

Wilson remarked on the partnership: “We are excited to join the HQ Hotels & Residences family. Sam's hospitality expertise speaks volumes, and together, we aim to create spaces that inspire and uplift.” His enthusiasm reflects HQ’s mission to serve as a community hub for cultural engagement, blending hospitality with nightlife and events that resonate with modern travelers.

Ciara echoed this sentiment, stating, “We are thrilled to join the HQ Hotels team to bring this visionary brand to life.” The couple intends to work with the hotel to enhance nightlife and hospitality experiences, something both have already accomplished in other areas of their careers.

Currently, HQ Hotels and Residences is leveraging over two decades of expertise in lifestyle hospitality demonstrated by sbe, the parent company. With its focus on sophistication, innovation, and cultural integration, HQ Hotels aims to revolutionize what luxury means to today’s travelers. The brand also plans to include endorsements from culinary stars, such as Michelin-starred chefs, enhancing the experience for both local patrons and hotel guests.

The first property will be located in Antigua, with more locations to be revealed in the near future. Notably, their growing roster of partners includes prominent figures like actress Sofia Vergara, further assisting HQ in engaging with a younger demographic and multicultural audiences.

With the goal of being the