TCL's Grand Showcase at CES 2025
TCL Electronics, a leading name in consumer electronics and one of the top TV brands globally, made waves at CES 2025 by revealing an impressive range of display technologies and intelligent innovations designed to elevate the consumer experience. This year’s exhibition in Las Vegas attracted a diverse audience, eager to see TCL’s advancements in home entertainment and smart devices.
Exciting Display Technologies
TCL X11K QD-Mini LED TV
At the heart of TCL's display innovations stands the TCL X11K QD-Mini LED TV, which redefines home entertainment with over 14,000 zones of local dimming. This advanced technology enhances clarity and visual accuracy, bringing vivid details to life. TCL’s unique All-domain Halo Control Technology further enriches the viewing experience, ensuring that every frame captivates viewers. Additionally, TCL has teamed up with Bang & Olufsen, a leader in luxury audio, to integrate specially designed audio solutions that deliver an immersive auditory experience to match the stunning visuals.
New Product Launches
The showcase also featured other remarkable displays, including the world's largest QD-Mini LED TV, a massive 115-inch QM891G model, accompanied by a high-performance Q85 soundbar—perfect for hungry gamers and home theatre enthusiasts alike. The new R83 series of professional monitors attracted attention for their pixel-level precision, enhancing gaming and creative applications.
Complementing these advancements is TCL’s award-winning NXTPAPER 4.0 technology, providing a full-color electronic paper experience designed to reduce eye strain while offering outstanding visual quality. The NXTPAPER 11 Plus tablet debuted this technology, with plans for broader incorporation in mobile devices.
Revolutionary Smart Devices
TCL also introduced its stylish RayNeo X3 Pro smart glasses, representing a leap into augmented reality (AR). This compact device integrates computing power without needing external hardware, enhancing user experience in an all-in-one format. The PLAYCUBE projector redefines portable projection with its versatility and design, while TCL continues to innovate in automotive electronics with smart cockpit solutions.
Groundbreaking AI Innovations
One of the show-stopping innovations was the Ai Me, the world’s first modular AI companion robot. Featuring a charming design and detachable capsule base, Ai Me bridges companionship with smart living through natural interactions and custom experiences, furthering the potential for lifestyle enhancement.
TCL also plans to integrate Google’s Gemini model into its flagship TV series, promising to transform home entertainment into an immersive and interactive experience. Attendees could witness a live demonstration of Gemini's features at TCL's booth.
Smart Networking and Home Security
In terms of connectivity, TCL's LINKHUB HH516 5G AI CPE router ensures smart networking capabilities with enhanced bandwidth and lower latency. TCL introduced the D1 Series smart locks, featuring the D1 Pro with palm vein recognition and the groundbreaking D1 Ultra, the world's first 4-in-1 smart lock that combines security features together in a sleek design.
Commitment to Sustainability
TCL’s pavilion at CES not only emphasized technological prowess but also showcased its commitment to sustainable design. Featuring eco-friendly remotes made from recycled materials and innovative approaches to household technology, TCL promotes a vision of stylish, intelligent living. The TCL FreshIN 3.0 air conditioning system reimagines cooling, incorporating health-centric features to enhance energy efficiency and comfort.
The TCL FREE BUILT-IN fridge boasts a sleek design suited for modern kitchens, while the P680 washer-dryer set addresses space-saving needs without compromising functionality. The Smart Home Energy Management Solution exemplifies TCL's ongoing efforts to integrate solar technology and energy storage for better consumption practices.
Engaging with Communities and Partnerships
At CES 2025, TCL also highlighted its partnerships with prominent sports and entertainment brands to connect with younger demographics. Notably, the brand’s collaboration with the NFL, featuring appearances by Hall of Famer Charles Woodson, emphasizes TCL's commitment to engaging its audience on multiple platforms.
In Conclusion
As CES 2025 concluded, TCL's innovative spirit and dedication to creating a smarter, more enjoyable lifestyle were evident in its diverse product lines and future-oriented approach. With a solid second-place ranking in global TV shipments for 2024 and accolades in retail sales in North America, TCL continues to solidify its position as a frontrunner in the industry.
Visit TCL at CES 2025
- - Date: January 7-10, 2025
- - Location: Las Vegas Convention Center, Central Hall, Booth #17704
About TCL Electronics
TCL Electronics (1070.HK) leads in the consumer electronics market, operating in over 160 countries. TCL specializes in developing and producing a variety of electronic products encompassing TVs, audio equipment, home appliances, smartphones, smart glasses, and commercial displays. Visit us at
TCL.com.