Coda Unveils Coda Links: A Revolutionary Direct-to-Consumer Monetization Solution
Coda Unveils Coda Links: A Revolutionary Direct-to-Consumer Monetization Solution
Coda, recognized as a leader in digital content monetization and payment optimization, has introduced a pioneering new product referred to as Coda Links. This innovative solution is designed to enable publishers to convert traditional link-outs into seamless, secure, and high-converting direct-to-consumer (D2C) experiences.
A Timely Introduction
The launch of Coda Links comes at a crucial time when out-of-app monetization is becoming more viable across the globe. Recent legal updates in the United States, Europe, and Asia are opening doors for developers to engage in direct transactions with users. Notably, recent US antitrust decisions, including the rulings surrounding Epic Games, as well as Google's proposed settlement, are pivotal. These shifts facilitate easier downloads of alternative app stores and enable developers to guide users toward different payment methods. Additionally, the Digital Markets Act in Europe aims to mitigate platform monopolies, enabling improved alternatives for payments. The Mobile Software Competition Act in Japan is also significant, as it mandates major companies like Apple and Google to allow alternative app stores and diverse billing options starting December 18, 2025.
As data security and payment regulations evolve across Southeast Asia, publishers are empowered to forge more direct connections with their audiences. These global trends signify a move towards more open digital marketplaces; however, they also present operational and compliance challenges for developers as they scale D2C strategies.
Growth of Out-of-App Monetization
Evidently, out-of-app monetization now represents 38% of mobile gaming revenue in Southeast Asia—a remarkable increase from just 21% over the previous two years. As gamers increasingly transition to web-based payment methods, publishers find themselves in need of a robust and safe infrastructure to support this shift. Coda Links bridges this gap, facilitating a data-rich, compliant D2C journey from the initial interaction.
Intelligent Deep Linking
Coda Links employs advanced deep linking technology that intelligently identifies users, allowing essential data such as player ID, SKU, and preferred payment method to be passed seamlessly into a pre-filled checkout experience. This innovation significantly reduces friction, addressing common pain points of multi-step processes that often lead to cart abandonment when users transition from in-app to web environments.
This new feature is already proving its worth, with several prominent publisher partners utilizing Coda Links in popular mobile games. One revealing case points to an 18% capture of iOS traffic and an 8x increase in transaction volumes—ultimately translating into a 14x rise in monthly revenue for a leading publisher in the US. Furthermore, the enhanced access to publishers’ web stores via Coda Links resulted in a 30% rise in new users within three months of adoption, demonstrating tangible revenue growth.
Optimizing Monetization Strategies
Another key benefit of Coda Links is the visibility it provides for publishers, allowing them to optimize out-of-app monetization efforts. The solution offers in-depth insights into user behavior and transaction tendencies, empowering teams to fine-tune offers, adjust pricing strategies, and develop long-term retention plans—all while maintaining full control over customer data.
Zac Liew, Chief Commercial Officer at Coda, remarked, "Linkouts only create value when the underlying infrastructure is built to support scale. Coda Links gives publishers the control, reliability, and compliance frameworks they need to effectively capture incremental revenue through out-of-app monetization solutions. We eliminate execution friction, enabling our partners to confidently harness value."
Flexible Integration Options
Coda Links presents versatile integration options adaptable to various monetization models. Publishers have the choice of a simple payment page for rapid deployment, a full checkout page integration through Coda's API for advanced capabilities such as personalized promotions and loyalty programs, or an intermediary page for instances where additional compliance steps are necessary based on App Store or Google Play policies. Regardless of the option selected, each delivers a secure, localized, conversion-optimized experience.
Coda's infrastructure is adept at supporting the monetization frameworks of over 300 publishers, linking them to more than 300 million paying users since its inception. Partners utilizing Coda's solutions are experiencing notable enhancements in payment conversion and global outreach, including substantial increases in transaction volumes and revenue growth spanning over 70 markets.
Embracing Future Trends
As industries such as gaming, streaming, productivity, and the creator economy pivot towards direct web monetization strategies, Coda Links stands out as a robust solution for publishers seeking to establish sustainable, compliant, and high-efficiency D2C revenue channels on a global scale. The Coda Links solution is now accessible to partners worldwide. For additional details, visit www.coda.co/product/coda-links.
Conclusion
In conclusion, Coda is cementing its role as a pioneer in the digital monetization landscape with Coda Links, catering to the burgeoning demand for flexible, secure, and compliant monetization solutions that meet the challenges of today's digital marketplace.
Topics Business Technology）
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