#USA #Los Angeles #Pacsun #Selena Gomez #Rare Impact Fund

Pacsun and Rare Impact Fund: The Denim Collection for a Cause

Pacsun, a leading fashion retailer with deep ties to youth culture, has unveiled its fresh collection in collaboration with the Rare Impact Fund, initiated by the talented Selena Gomez. With a launch date of April 3, 2026, the Rare DNM Edit marks the fifth collection resulting from this meaningful partnership. It effectively marries Pacsun's distinctive denim designs with a driving mission to prioritize mental health among youth—a cause that resonates strongly today.

Embracing Expressive Fashion

This new collection not only features the latest trends in denim but also encourages self-expression through its laid-back yet stylish designs. The Rare DNM Edit showcases relaxed silhouettes mixed with standout details that elevate everyday denim into a fashion statement. It includes a breadth of styles for both men and women, such as oversized baggy fits and low-rise jeans, alongside unique statement pieces that seamlessly blend comfort with personal style.

The emphasis on flexibility in fashion serves to boost everyday confidence, answering the call of young consumers who prize both fashion and accessibility in their wardrobes. According to insights derived from Pacsun's Youth Trend Report, mental wellness is a priority among today’s youth, shaping how they perceive themselves and interact with the world.

Mental Health at the Forefront

Elyse Cohen, President of the Rare Impact Fund and Chief Impact Officer at Rare Beauty, shared, "Mental health is something young people are thinking about every day – it shapes the way they see themselves, show up, and connect with others." Through their collaboration with Pacsun, they unlock opportunities to engage youth in environments where they feel most at home—like vibrant retail spaces. “This collection is about more than what you wear – it’s about building confidence, encouraging self-expression, and augmenting the accessibility of mental health resources for those who need it most,” Elyse added.

Collection Highlights

The Rare DNM Edit consists of 15 pieces with price points ranging between $68 and $125. Among the offerings are:

• - Extreme baggy jeans
• - Jorts
• - Micro shorts
• - A stunning studded denim jacket that serves as a standout piece for any wardrobe

Further details such as studding, jacquard textures, and vintage distressing create dimension and individuality while ensuring the pieces remain wearable for daily life.

A Meaningful Commitment

Pacsun continues to uphold its dedication to the Rare Impact Fund’s mission, with plans to donate 10% of sales from each Rare DNM Edit sale, up to $300,000. This initiative aims to directly contribute to expanded access to mental health services and education for youth globally, underscoring the purpose behind the fashion.

Where to Find the Collection

Now available exclusively at Pacsun locations and on their online store, the latest Rare DNM Edit brings fashion, purpose, and community-driven initiatives together in a collection poised not just to adorn, but to inspire.

About Pacsun

Established in 1980, Pacsun has evolved into a purpose-driven specialty retailer focusing on youth culture and contemporary fashion. Each collection incorporates emerging brands and trends, blending fashion with music, art, and sport to inspire the next generation.

About the Rare Impact Fund

Founded in 2020 by Selena Gomez, the Rare Impact Fund's commitment lies in enhancing access to mental health services and education for young individuals. A portion of all sales from Rare Beauty is allocated to this fund, further supported by philanthropic endeavors from the community and corporate partnerships. To learn more, visit rareimpactfund.org.