KOKO HOTELS and Hotel Wing International Merge
In a significant development in the hospitality sector, Polaris Holdings Co., Ltd. and Minacia Co., Ltd. have announced that they will merge their original hotel brands—KOKO HOTELS, Hotel Wing International, and Tenza Hotels—into a single entity under the KOKO HOTELS brand starting in September 2025. This strategic integration aims to address the evolving demands of both domestic and international travelers.
The Motivation Behind the Merger
As interest in traveling within Japan rises, fueled by an increase in foreign tourists and a resurgence in domestic travel, the need for unique and enriching travel experiences has become paramount. More travelers are seeking opportunities to delve deeper into Japan's culture and local attractions. The rise of social media and online platforms has also transformed how trips are documented and shared, inspiring others to explore new destinations.
In this context, the merger is a timely response to the changing landscape of tourism and the growing demand for hotels that serve not just as places to stay, but as hubs for cultural exploration and local engagement. This shift aligns with the brand’s new concept: "Here Discovery Begins"—aimed at providing guests with meaningful travel experiences.
A New Era for KOKO HOTELS
The rebranding initiative will create a robust hotel group with a total of 63 hotels and 9,489 rooms across Japan. The transition will see the gradual integration of hotels operating under the brands of Hotel Wing International and Tenza into the KOKO HOTELS family, enriching the overall guest experience.
This brand overhaul comes with a commitment to delivering personalized experiences that resonate with the diverse objectives and preferences of travelers. The aim is not only to provide comfortable accommodations but also to connect guests with the food, culture, and people of each unique locale, thereby facilitating memorable encounters and discoveries.
Expansion Plans and New Offerings
With the integration, KOKO HOTELS will introduce an expanded lineup that includes three existing brands—KOKO HOTEL, KOKO HOTEL Premier, and KOKO HOTEL Residence—along with a new addition, KOKO STAY. Each sub-brand will cater to various travel styles, ensuring a tailored experience for every guest. In anticipation of this launch, KOKO HOTELS will also kick off a comprehensive loyalty program by July 2025.
Hotel examples include:
- - KOKO HOTEL Tsukiji Ginza
- - KOKO HOTEL Premier Kumamoto
- - KOKO HOTEL Residence Asakusa Tawaracho
- - KOKO STAY Chitose
Embracing the Future of Travel
Polaris Holdings has been at the forefront of developing a diverse portfolio of hotel brands both domestically and internationally, including KOKO HOTELS and global partnerships like Best Western and Red Planet. The merger with Minacia marks a pivotal step towards establishing a more cohesive and engaging hotel experience throughout Japan and increasing its presence in the competitive hospitality market.
As Japan prepares to welcome more travelers from around the world, KOKO HOTELS aims to bridge the gap between guests and the rich tapestry of Japanese culture, history, and hospitality. The brand's mission is clear: to connect travelers with local charm while offering gateways to meaningful experiences, all under the unifying vision of "Here Discovery Begins." This initiative positions KOKO HOTELS as a major player in Japan's evolving travel landscape, ensuring that every journey starts with discovery.
For more information, visit the
KOKO HOTELS website.