#Japan #Tokyo #Veuve Clicquot #RICH ON ICE #SUN CLUB

Discover the SUN CLUB by Veuve Clicquot

Veuve Clicquot, renowned for its luxurious champagnes, is redefining summer enjoyment with its latest initiative - the SUN CLUB by Veuve Clicquot. Launched by Moët Hennessy Japan, this promotion invites guests to savor the refreshing taste of champagne served over ice, highlighting both the VEUVE CLICQUOT RICH ON ICE and the VEUVE CLICQUOT RICH ROSÉ ON ICE.

Inspired by the lifestyle of the French Riviera, the SUN CLUB embodies a vibrant summer scene filled with sunshine, open-air rooftops, and lush resort hotels. Guests can indulge in a range of champagne experiences that fit perfectly into various summer occasions, from leisurely lunches and sunset gatherings to nighttime adventures.

Launch Event at LOOPS

On July 10, a captivating launch event was held at LOOPS, a stylish coffee bar and lounge located in Tokyo's Minato Ward. With its open lobby that feels akin to a hotel atrium, LOOPS set the perfect backdrop for an elegant summer gathering filled with the signature yellow and white colors of Veuve Clicquot. The event created an atmosphere reminiscent of the sun-drenched French Riviera, complete with refreshing decorations and lively DJ performances by Yuya Nara and Arisa Urakama.

Renowned guests Marius Yuh, Aya Asahina, and Ellie Rose attended, enjoying the delicious pairing of RICH ON ICE and RICH ROSÉ ON ICE with thoughtfully selected gourmet foods. The distinctive ice-bucket style of enjoying champagne feels both casual and liberating, making it an ideal choice during the hot and long summer days in Japan.

The Perfect Summer Drinks & Pairings

The VEUVE CLICQUOT RICH ON ICE is bursting with fruity aromas of pineapple and mango, coupled with refreshing notes of lemongrass and peppermint. On the other hand, the RICH ROSÉ ON ICE offers a delightful blend of exotic red fruits, leaving a fresh and lingering finish. Each variant, best served over ice or well-chilled, is enhanced by food pairings, making them perfect for summer appetizers and garden gatherings.

Guests expressed their delight with the experience: Marius Yuh highlighted how the blend of vibrant yellow decorations and chilled champagne took him to a Mediterranean resort. He noted, “This new way to enjoy champagne allows for more freedom and a casual pace to taste its variations.”

Aya Asahina added that the delightful ambience and the remarkably refreshing beverages were ideal for summer activities such as barbecues and casual gatherings with friends. She eagerly anticipates sharing joyous moments around roasted chicken and fresh fruits this summer.

Ellie Rose complemented the unique concept of enjoying champagne on ice, describing it as similar to orchestrating a DJ set - a gradual progression that builds into an emotional narrative throughout the evening.

Experience SUN CLUB at Unique Locations

Throughout the summer of 2026, from July to October, the SUN CLUB transforms various locations into vibrant summer experiences, celebrating the joy of life inspired by the French Riviera.

Event Locations

• - LOOPS, Tokyo (July 11 - September 30)

Address: 2-21-1 Takanawa, Minato Ward, Newmaan Takanawa, 28F
Phone: 050-5869-4048
Price: Glass of RICH ON ICE - ¥2,420 (tax included)
Details Here

• - Hotel Indigo Karuizawa, Nagano (July 1 - October 31)

Nestled in nature, this boutique lifestyle hotel presents a gorgeous summer escape with outdoor food pairing experiences.
Address: 18-39 Nagakura, Karuizawa, Nagano
Phone: 0267-42-1100
Price: RICH ON ICE bottle - ¥22,800 (tax included)
Details Here

This summer, join the SUN CLUB by Veuve Clicquot for chic summer gatherings and unforgettable champagne experiences that brighten your days under the sun. Immerse yourself in the art of living beautifully and enjoying the moment, paired with delectable culinary delights exclusive to each location.

About Veuve Clicquot

Founded in 1772, Maison Veuve Clicquot is a beacon of joy and sophistication, symbolized by its iconic yellow branding. Known for pushing boundaries in wine-making, it embodies the spirit of Madame Clicquot, who took the reins of the Maison at just 27 years old during a time where business was dominated by men. Today, the Maison continues to innovate and surprise with exceptional champagnes and experiences, spreading happiness across the globe.