#Japan #Tokyo #HARU #Kurokami Scalp #SkinSAFE

Haru's Kurokami Scalp Shampoo Receives Prestigious Recognition

The renowned Japanese hair and beauty brand Haru, under the parent company Nijito, has announced that its flagship product, the Kurokami Scalp Shampoo, has been awarded the coveted "SkinSAFE Trusted Choice - Good For Sensitive Skin 95+" rating. This recognition is proudly stated on the SkinSAFE platform, a U.S.-based resource dedicated to promoting transparency within personal care product ingredients.

Commitment to Quality and Safety

The Kurokami Scalp Shampoo not only focuses on hair care but also takes into account the well-being of the scalp, hairline, and neck area, which are daily exposed to various elements. With an emphasis on comfort during use and meticulous selection of ingredients, the Kurokami Scalp has garnered attention for its commitment to quality and safety.

The SkinSAFE rating serves as a vital reference point for consumers who prioritize ingredient transparency in their hair care selection. While Haru emphasizes that this rating does not guarantee suitability for everyone, it recognizes the growing concern among consumers regarding the ingredients in their everyday products.

Understanding SkinSAFE Trusted Choice

SkinSAFE is an innovative platform that assists consumers in selecting products based on individual skin needs and potential allergens. Developed in partnership with the Mayo Clinic, SkinSAFE evaluates products utilizing clinical ingredient data, ensuring consumers can make informed decisions. Upon thorough examination, Haru's Kurokami Scalp received a comprehensive assessment, including:

• - Rigorous screening of ingredients
• - Fragrance allergen evaluation
• - Heavy metal testing
• - HRIPT (Human Repeated Insult Patch Test) to assess skin reactions and sensitizations over time

These evaluations increase consumer confidence regarding the safety of daily use products.

For more information about SkinSAFE, visit SKINSAFEProducts.com.

About Kurokami Scalp Series

The Kurokami Scalp shampoo, also referred to as Haru Shampoo, has achieved remarkable sales with over 8 million bottles shipped (1). This rinse-free, all-in-one formula is crafted with an emphasis on 100% naturally derived ingredients and ten notable additives excluded (2), ensuring that users receive only the essentials for their scalp health. Utilizing amino acid-based cleansing agents (3), the Kurokami Scalp gently cleanses the hair and scalp, promoting natural beauty while being convenient for busy lifestyles.

The Kurokami Scalp series features various options:

• - Kurokami Scalp (Original)
• - Kurokami Scalp (Lavender Blend)
• - Kurokami Scalp (Green Blend)
• - Kurokami Scalp (Limited Edition - Cool Lemon)

(1) Includes renewals, limited editions, and three varieties within the Kurokami series as of manufacturer shipping data from October 2025 (internal figure).
(2) Free from silicone, synthetic polymers, cationic surfactants, petroleum-based surfactants, synthetic fragrances, synthetic colorants, mineral oil, UV absorbers, synthetic preservatives, and synthetic stabilizers.
(3) Components include Cocoyl Glutamic Acid TEA, Cocoyl Methyl Alanine Na, and Cocoyl Glycine K.

About Haru

The head beauty brand Haru showcases the Kurokami Scalp Shampoo as its flagship product, available through EC sites and approximately 5,000 stores nationwide. The brand champions a new self-care habit of connecting with oneself through hair and scalp care while encouraging a positive attitude towards aging. Haru aspires to support its customers in living authentically and beautifully, fostering an array of products and experiences in the future.

For more details, visit the official Haru online shop at haru-shop.jp or follow Haru on social media platforms:

• - Instagram
• - LINE
• - Brand Movie

About Nijito

Nijito is dedicated to supporting individuals who wish to remain true to themselves amid changing times. As a pro-aging company, it aims to amplify the joy of self-acceptance, fostering moments where individuals can embrace their true selves every day, thus contributing to a more positive society.

"Every day is a new day." With this philosophy, Nijito continues to embrace challenges to create a world where every day is a step towards self-acceptance.

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Company Info:
Nijito Co., Ltd.
Headquarters:
2-2-22 Shiba Park, Minato-ku, Tokyo, 8F Shiba Park Building
Fukuoka:
3-4-5 Tenjin, Chuo-ku, Fukuoka City, 6F Pietro Building
Phone: 092-713-5778
Fax: 092-400-0848
Website: nijito.jp