RITZ Crackers to Make Historic Debut During the Big Game in 2025

RITZ Crackers to Debut During the Big Game in 2025

In an exciting announcement for snack lovers, RITZ, America's beloved cracker brand, confirmed that it will make its historic debut during the Big Game on February 9, 2025. Known for their iconic status at game day gatherings, RITZ Crackers will now grace the world's biggest advertising stage.

For decades, RITZ has played a pivotal role in enhancing game day experiences, from tailgate parties to cozy nights in front of the television. This initiative marks a significant shift for the brand, as it aims to redefine how consumers perceive RITZ through fresh and engaging marketing strategies. Steven Saenen, the Vice President of Marketing, reflected on this milestone, explaining, "On a day where our products will be served on party platters nationwide, it seemed only fitting for us to finally make an appearance on the big screen too."

The commercial, a 30-second spot crafted by The Martin Agency, is set to create a buzz not just for its content but also for the innovative ways it connects with fans. Directed by Jake Szymanski and produced by Gifted Youth and PXP, the ad is touted as one of the brand's boldest efforts to date. Saenen emphasizes that this campaign aims to resonate with today's consumers while also raising the standard for brand advertising.

RITZ's advertisement will feature vibrant visuals and relatable moments designed to enhance the in-home viewing experience for fans across the nation. The broader marketing initiative will utilize rich media channels, encompassing retail promotions, public relations efforts, and social media amplification. This move signals a progressive approach by Mondelēz International, signaling their commitment to keeping snack brands culturally relevant.

Tanya Berman, Senior Vice President of Biscuit at Mondelēz International, stated, "At Mondelēz, we understand that success in the snacking category requires more than just great products and are consistently dreaming up new ways to evolve our marketing approach." This year marks the second consecutive year that a Mondelēz snack brand will feature during the ad breaks, which illustrates their strategic commitment to impactful marketing during major cultural events.

Fans eager for updates on the RITZ Big Game ad can keep an eye on the brand's online presence. More information can be found on RITZ's website at www.tasteofwelcome.com, as well as their social media platforms including Facebook (@RITZCrackers), Twitter/X (@RITZCrackers), TikTok (@theritzcrackerofficial), and Instagram (@RITZcrackers).

As RITZ prepares to step into the spotlight of the Big Game, it symbolizes much more than just advertising; it represents an evolution of a brand that has been a staple in American homes for generations. This landmark moment is set to not only delight existing fans but also introduce RITZ Crackers to a new audience, driving the continued success of this cherished snack brand.