Planet Fitness Emerges as Leading Fitness Brand in Entrepreneur's Franchise 500® Ranking

Planet Fitness Tops the Franchise 500® Rankings

On January 23, 2026, Planet Fitness made headlines by securing the 16th position in Entrepreneur's prestigious Franchise 500® ranking, solidifying its status as the leading brand in the fitness sector. The company has emerged as one of the largest and quickest-growing franchisors, boasting more members than any other fitness franchise worldwide.

CEO Colleen Keating expressed her excitement about this recognition: “We are thrilled to be recognized in Entrepreneur's Franchise 500®, and to represent the leading brand in the Fitness category. This achievement is a testament to the strength of our brand, continued growth, and the efforts of our dedicated franchisees and team members.” The company prides itself on creating a welcoming fitness community where individuals feel empowered to work toward their health and wellness objectives.

Entrepreneur's Franchise 500® is renowned for being the foremost and most thorough franchise ranking globally, assessing companies on over 150 data points such as unit growth, financial strength, operational support, and brand power. Assessments are pivotal, wherein franchises accumulate scores that reflecting their business acumen and growth strategies.

This year's Franchise 500® rankings reveal a trend among top performers: adaptability and strength in fluctuating markets. The rigorous evaluation process is aimed at identifying successful franchises that not only survive but thrive in every business cycle. In the words of Entrepreneur's editor in chief, Jason Feifer, “For 47 years, the Franchise 500 has been the gold standard for identifying franchise excellence.” The businesses listed are among the most reliable routes to business ownership in the U.S.

As of last December, Planet Fitness achieved an impressive membership base of approximately 20.8 million, marking a 6.7% increase in system-wide same-club sales for the year. The brand also expanded its reach by establishing 181 new clubs, including 152 franchised locations and 23 corporate-owned establishments, bringing its total to 2,896 clubs across the U.S. and beyond.

Founded in 1992 in Dover, New Hampshire, Planet Fitness remains committed to enhancing lives through high-quality fitness experiences in a non-intimidating environment—a philosophy they term the Judgement Free Zone®. Approximately 90% of their clubs are owned and operated by independent entrepreneurs, fortifying local economic ties while ensuring a personalized touch in service delivery.

To explore the complete Franchise 500® ranking, visit Entrepreneur's official page. The full results will also be published in the January/February 2026 issue of Entrepreneur magazine.

In summary, Planet Fitness’s ascent in Entrepreneur's Franchise 500® is not just a reflection of its operational excellence, but also an affirmation of its role in fostering a supportive community dedicated to fitness and wellness. The company looks forward to further expanding its presence and helping more individuals achieve their fitness goals.