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Habanos S.A. Launches New Partagás Royales Vitola at TFWA World Exhibition

Habanos, S.A. recently showcased its new Partagás Royales vitola during the prestigious TFWA World Exhibition and Conference held in Cannes. This vitola emphasizes the company's commitment to the Duty Free and Travel Retail sectors, merging age-old tradition with innovative practices.

The Partagás Royales boasts a ring gauge of 48 and a length of 150 mm, representing a nod to a classic format from the 1960s, now reimagined with a contemporary flair. Each cigar is lovingly crafted, coming in an exclusive travel humidor that contains 20 handmade Habanos, notably made with long filler tobacco, showcasing the impressive craftsmanship that defines the brand.

The unveiling took place amidst a gala dinner organized by Habanos, S.A., which attracted exclusive retailers, duty-free operators, media, and enthusiasts from around the globe. This high-profile event, held at the renowned L'Ondine - Vilebrequin La Plage restaurant, provided attendees with an exclusive preview of the Partagás Royales, reinforcing Habanos’ role as a pivotal player in the luxury tobacco market.

A Strategic Move for Habanos

The introduction of the Partagás Royales is a strategic initiative aimed at enhancing the company’s presence in Duty-Free and Travel Retail channels. These sectors present a significant opportunity for growth, introducing the rich Habanos culture to millions of travelers worldwide. Through a robust airport presence and offering in various international destinations, Habanos has established itself as a universal ambassador of tradition, innovation, and passion in the world of premium cigars.

Unique Characteristics of Partagás Royales

The Partagás Royales is characterized by its medium ring gauge and robust flavor profile that leaves a lasting impression. By reviving a historical format with a modern twist, it captures the essence of the Partagás brand, which has been celebrated for over 180 years. As part of this effort, the new vitola is crafted using premium tobaccos sourced from the renowned Vuelta Abajo region of Pinar del Río, Cuba, known for producing some of the finest tobacco in the world.

The travel humidor aims to provide a unique and memorable smoking experience that travelers can enjoy anywhere, ensuring that the Royales maintain their optimal qualities. The design is thoughtful and caters to globetrotters, promising a top-notch experience.

Tasting Notes and Pairing Suggestions

The Partagás Royales is expected to offer a rich flavor profile characterized by a clean aroma that reveals subtle notes of cocoa and oak from the very first puff. With an excellent draw and solid ash, it promises a dense and rewarding smoke lasting between 45 to 60 minutes.

This unique vitola pairs exquisitely with robust spirits, particularly those aged in white oak barrels that develop hints of dried fruits, chocolate, or vanilla. The combination creates a divine taste symphony, providing lovers of fine cigars with an extraordinary sensory experience.

Conclusion

The launch of the Partagás Royales is a testament to Habanos, S.A.'s dedication to innovation while honoring its rich heritage. As a universal ambassador of luxury in tobacco, Habanos continues to elevate the cigar experience for discerning travelers around the world. This strategic introduction reinforces the company's leadership position in the global premium tobacco market and promises to attract a new demographic of cigar aficionados eager to enjoy the unique offerings of Habanos.