Transforming Area Marketing: Unleashing Potential with Foot Traffic Data

The landscape of area marketing is undergoing a significant transformation, driven by the advancement of digital tools. Sankei Eye, a leading advertising agency, is poised to showcase its innovative approaches at the upcoming Marketing Week 2025 Summer Expo, held from June 18 to June 20 at Tokyo Big Sight. This event will be a focal point for professionals seeking to enhance their marketing strategies through data-driven insights.

Sankei Eye, headquartered in Minato, Tokyo, has prided itself on adopting a consumer-centric perspective in its operations. As part of the Sankei Shimbun Group, the agency's mission has always been to design effective communication strategies that resonate with consumers. As companies navigate their unique marketing challenges, Sankei Eye offers hybrid promotion solutions by integrating both online and offline channels.

During the Expo, the spotlight will be on the latest foot traffic data, which serves as a crucial element in understanding the unique characteristics and trends of different areas. Sankei Eye's expertise in area marketing will enable them to visualize existing challenges and provide strategic promotional recommendations based on data analysis. This approach is particularly beneficial for businesses seeking insights tailored to their specific contexts.

In addition to their exhibition, Sankei Eye will conduct mini-seminars throughout the event. These sessions will provide attendees with a hands-on experience where they can witness the process of visualizing optimal areas for promotion by combining target store data with foot traffic data. Each mini-seminar is set to run three times daily, making it accessible for all attendees. The schedule is as follows:
1. 11:00 AM
2. 2:00 PM
3. 4:00 PM

The mini-seminars will last approximately 10 minutes, though there may be adjustments to timings on the day of the event.

At the booth, visitors will get a firsthand look at several proprietary services developed by Sankei Eye, including:

- eye reach 2.0: A digital advertising service that enables businesses to effectively reach a predominantly online audience by disseminating flyer videos as web advertisements.
- eyeposs 3.0: A one-stop system for estimating and ordering nationwide leaflet distribution, alongside managing newspaper inserts and web advertising seamlessly. Additionally, it encompasses printing capabilities, simplifying the promotional process for businesses.

Sankei Eye will also showcase other valuable tools, including eyeMeo, a management tool for Google My Business, and eye store karte, which provides a comprehensive overview of store catchment areas, market sizes, and member achievements.

The 17th Marketing Week Summer 2025 Advertising Media Expo will be held at Tokyo Big Sight, with the following details:

- Dates: June 18-20, 2025
- Time: 10 AM - 5 PM
- Venue: Tokyo Big Sight, South Exhibition Hall (Ariake 3-11-1, Koto-ku, Tokyo)
- Booth Number: M26-6
- Official Website: Marketing Week

About Sankei Eye

Founded in 1962, Sankei Eye is a subsidiary of one of Japan's largest media conglomerates, FCG. The company's philosophy centers around the creation of prosperity through innovative advertising solutions. As an Area Intelligence Company, Sankei Eye leverages its extensive experience in leaflet advertising to enhance area marketing effectiveness. By gathering and analyzing data, the company helps clients identify challenges and devise improvement strategies tailored to meet their needs.

Company Overview

- Company Name: Sankei Eye Inc.
- Headquarters: 4-9-25 Shibaura, Minato-ku, Tokyo 108-0023
- CEO: Shoji Ume moto
- Capital: 100 million yen
- Established: November 1962
- URL: Sankei Eye
- Business Focus: Newspaper leaflet advertising, digital marketing solutions, media solutions, research and data planning, creative services, various promotions, e-commerce management, and more.