Royal Coburn Takes the Helm as President of Competition Specialties to Drive Growth

Competition Specialties Welcomes Royal Coburn as New President

In a significant leadership transition, Competition Specialties LLC, a prominent player in the wholesale distribution of automotive accessories, has announced the appointment of Royal Coburn as its new President. This move comes at a crucial juncture for the company as it seeks to enhance its market position and drive future growth. Coburn, a seasoned professional with nearly 25 years of experience in the automotive accessories sector, is well-equipped to guide the company through its next growth phase.

Bringing a Wealth of Experience

Royal Coburn’s career is a testament to his deep understanding of the industry. His track record includes founding a successful wholesale distributor and installer business, which he later sold, and holding various senior leadership positions in the automotive sector. His reputation as a strategic thinker and collaborative leader is well-known, making him an ideal choice for Competition Specialties.

Chairman of the Board, Tanvir Arfi, expressed enthusiasm about Coburn's appointment. "We're thrilled to have Royal leading us into the next chapter of Competition Specialties' growth. His knowledge, customer-focused mindset, and strong operational expertise are precisely what we need to advance our business objectives," he stated. Arfi is confident that Coburn's vision will significantly boost the company’s trajectory in the competitive market.

A Commitment to Innovation and Excellence

Speaking on his new role, Royal Coburn shared his excitement about joining Competition Specialties. "I'm honored to be stepping into this role at such a dynamic time for the company. With a strong brand and a dedicated team, our nearly 70-year relationship with dealers and installers across the West Coast positions us uniquely for further success. I look forward to building upon this legacy and creating a vibrant future for the business," he commented.

His leadership approach emphasizes collaboration, innovation, and operational excellence—traits that are critical for navigating the challenges of the automotive accessories landscape today.

A Nod to the Past

Alongside this new beginning, the company acknowledges the remarkable contributions of the outgoing President, David Green, who has dedicated 34 years to Competition Specialties. Under his leadership, the company solidified its operational foundation and developed essential relationships within the industry. "We are incredibly grateful for David's service and wish him the best in his future endeavors," commented Arfi.

About Competition Specialties

Competition Specialties LLC has been a leader in the wholesale distribution of automotive accessories since its inception in 1966. The company operates along the entire West Coast, from Washington to Arizona, recognized for its extensive inventory and partnerships with top brands. Through its commitment to offering high-quality products and exceptional customer service, Competition Specialties has established a reputation as a regional powerhouse in the automotive accessories market. With Coburn at the helm, the company looks poised to expand its influence and continue to thrive.

As Competition Specialties embarks on this new chapter, all eyes are on Royal Coburn and the strategies he will implement to strengthen the company’s presence in the automotive accessories industry.