#USA #New York #Tony Lucia #ULAC #Apparel Industry

Tony Lucia Appointed President of ULAC Europe

On March 7, 2025, United Legwear & Apparel Co., LLC (ULAC), headquartered in New York, officially announced Tony Lucia as the new President of ULAC Europe BV. This appointment covers ULAC UK Ltd and its operations across Europe, centralized out of the Netherlands and London.

With an extensive background in the apparel sector, Lucia, who has previously held significant roles in prestigious brands such as Hugo Boss, Escada, and G-Star Raw, brings decades of transformative leadership experience to ULAC. Before joining ULAC, he also excelled in major executive sales positions at Giorgio Armani/GFT, Donna Karan, and Andrew Fezza, solidifying his reputation in the fashion industry.

In his new role, Lucia aims to spearhead the expansion of several key brands under ULAC's umbrella, including Scotch & Soda, Ted Baker (e-commerce), Hurley, and Skechers. By collaborating extensively with ULAC's sales teams across the UK, Europe, and the US, he intends to fortify relationships with retailers, refine go-to-market strategies, and drive growth across multiple sales channels—an approach that is increasingly essential in today's retail landscape.

Lucia's comprehensive expertise spans a host of critical areas: operational efficiency, product line management (PL), supply chain logistics, and developing successful global e-commerce strategies and sales tactics. This broad range of knowledge not only positions him as an invaluable addition to ULAC Europe’s management but also underlines the company’s ambition of becoming a leading player in the European fashion market.

Christopher J. Volpe, ULAC's COO/CFO, expressed optimism about Lucia’s appointment, stating, “Tony's deep industry expertise and broad strategic vision align perfectly with ULAC's commitment to innovation and global expansion. His proven leadership will be instrumental in driving significant, sustainable growth for our brands across the UK, Europe, and beyond.”

On his new role, Lucia shared, “I am honored to join ULAC and excited to lead the European and UK businesses at this pivotal moment. The opportunity to expand these iconic brands and build on ULAC's strong foundation is truly inspiring. I look forward to collaborating with our teams and partners to accelerate growth and create exceptional brand experiences for consumers across the region.”

Lucia’s appointment is indicative of ULAC’s ongoing pledge to broaden its presence in the European and UK markets. This strategy is not merely about brand expansion; it’s about delivering premium apparel and accessories that resonate with a globally diverse audience at every touchpoint.

About United Legwear & Apparel Co. (ULAC)

Founded by Isaac E. Ash, ULAC is a leader in global apparel design, manufacturing, and distribution. The company's portfolio features partnerships with major brands and entities like PUMA North America, Scotch & Soda, and Ted Baker, and also includes an impressive range of licensed names such as Skechers, Van Heusen, DKNY, Champion, Arrow, and Weatherproof. Additionally, ULAC boasts proprietary brands like Pro Player and Lemon, alongside a diverse array of private-label offerings tailored for prominent retailers.

With a mission anchored in quality, value, and innovation, ULAC consistently strives to deliver superior products while maintaining a steadfast commitment to integrity and excellence. As they navigate the rapidly evolving needs of global consumers, Lucia's leadership is poised to be a transformative force for ULAC in Europe.

For further inquiries, please reach out to:
Rita Polidori O'Brien
VP Corporate Communications, ULAC
Email: [email protected]
Phone: 212-391-4143