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Transforming Marketing Research: Online Seminar

On May 15, 2025, at 15:00 (JST), Japan Information Inc. will host an online seminar titled "Transforming Marketing Research into Strategic Functions: Key Points Part 2 - Organization and Team Members". This free seminar aims to delve into the pivotal role of marketing research in businesses, particularly against the backdrop of rapidly changing market environments.

Seminar Overview

In an era where businesses often struggle to leverage research results effectively into their strategic frameworks, this seminar will tackle the prevalent challenges, such as limitations placed on research departments. The key speaker, Mr. Naoki Takahashi, a former corporate market information senior advisor at Nissan Motor Corporation, will share invaluable insights on how organizations can transition their marketing research functions from mere data provision to strategic leadership roles.

Mr. Takahashi has an extensive background that includes overseeing project management, product development, and the introduction of Nissan’s first marketing ROI evaluation system during his tenure. He will discuss organizational approaches in forming marketing research teams, the competencies required for team members, and strategies for nurturing and expanding these skills amidst changes in organizational structure.

Who Should Attend?

This seminar is particularly beneficial for:

• - Professionals solely or partially assigned to marketing research tasks within their company.
• - Managers responsible for leading marketing research teams.
• - Individuals handling marketing, products, or service-related research activities.
• - Companies aiming to enhance their internal marketing research capabilities or those planning to implement such measures for the first time.

Program Highlights

The seminar will guide attendees through various pivotal themes:
1. How to structure the research function effectively.
2. Desired competencies and skills for research team members.
3. Methods for developing, maintaining, and enhancing the team’s capabilities and insights.
4. Best practices for collaboration with research firms.

Speaker Bios

Naoki Takahashi (Speaker)
Having graduated from university, Mr. Takahashi began his career at Intage, focusing on market research processes and CRM. He later joined Nissan in 2003 and has since served in numerous roles, including senior advisor and project lead. His expertise spans market research methodologies and analytics, alongside business process transformations.

Keita Saito (Facilitator)
Mr. Saito is the President of Japan Information Inc. He has a robust background in marketing research and has been instrumental in various projects from planning to analysis. Additionally, he serves as a director at the Japan Marketing Research Association and as a guest professor at iU, a university specializing in information management.

Seminar Logistics

• - Date & Time: May 15, 2025, from 15:00 to 16:00 JST (Doors open at 14:50)
• - Cost: Free (Pre-registration required)
• - How to Register: Interested participants can sign up through the following link: Registration Form

The seminar will be conducted via Zoom, and upon registration, participants will receive an email with detailed instructions on joining and accessing future seminar recordings. Please note that recording or reproducing any part of the seminar materials is strictly prohibited.

With limited seating, early registration is encouraged to secure a spot. Please also note that participation by individuals from competing firms or personal attendees will not be permitted. We look forward to welcoming you to this insightful seminar aimed at empowering marketing research professionals to enhance their strategic functions in business.