Distinctive Assets Continues Its Streak as Exclusive Gift Partner for Grammy Awards™ 2026

Distinctive Assets Returns as the Recording Academy®'s Exclusive Gift Partner for the 2026 Grammy Awards

Distinctive Assets, an entertainment marketing company based in Los Angeles, has solidified its foothold in pop culture by serving as the exclusive talent gifting partner for the highly anticipated 2026 Grammy Awards® for an extraordinary 26th year. This marks another chapter in their quest to provide stellar gifting experiences that honor the biggest names in the music industry.

The Grammy® Gift Lounge, produced by Distinctive Assets, promises to be a treasure trove of delightful surprises. Attendees will be gifted with a wide array of premium products from various brands, ensuring that performers and presenters are celebrated in style. This year's selection includes offerings from prominent names such as MGA Entertainment, Greens First, and Minky Couture, alongside gourmet treats from Amos Sweets.

Among the standout features, the exclusive Grammy® Gift Bag will come packed with top-tier brands. Notable inclusions are Urban Decay Cosmetics, PackIt, and spa luxuries from DESUAR Spa, along with unique items that reflect the essence of the music industry and its stars. With such a rich variety, the Grammy Gift Bag is set to become a highly coveted item among the honorees.

Lash Fary, the founder of Distinctive Assets, shared his sentiments about being part of the Grammy Awards. He expressed, "It is always a privilege to be even a small part of celebrating Music's Biggest Night. After all these years, it's gratifying to see that what we do is still enjoyed so immensely by so many. Our mission remains quite simple—to deliver fabulous gifts while embracing inclusivity and philanthropy."

The 2026 Grammy® Gift Lounge will be situated at Tom's Watch Bar located at L.A. Live and accessible to both presenters and performers during rehearsals. This year's lounge will include entertaining experiences, including a pop-up toy store from MGA Entertainment and innovative wellness products such as TastySounds musical lollipops from AMOS SWEETS. Enriching the gifting experience will be custom floral arrangements from Blooms by Maison d'Emilie and an exclusive golden ticket for cutting-edge laser treatments from dermatologist Dr. Jacquiline Hakim.

Moreover, guests can look forward to delightful beverages from the Grammys' official wine partner, Frontera, and health-driven products like the Greens First powder and Dr. Simi's multivitamins. Also featured are experiences like the luxurious GROHE Euphoria 140 Shower Head leveraging innovative Aqua Booster technology and museum-quality jewelry from Grossé.

As part of its commitment to social responsibility, the Grammy Gift Bag will also include exclusive invitations from Grammy-winner Jimmy Jam, urging artists to contribute to the fight against hunger through Tony Robbins’ initiative, the 100 Billion Meals Challenge. This blend of gifting and social activism showcases the ethos that Distinctive Assets embodies.

The Grammy Awards will take place on February 1, 2026, at the illustrious Crypto.com Arena in Los Angeles. Viewers can catch the live broadcast on CBS at 8 p.m. ET / 5 p.m. PT, with streaming options provided by Paramount+.

As a leader in celebrity marketing since its establishment in 1999, Distinctive Assets has become synonymous with award show swag, offering innovative solutions that help brands leverage their presence in the entertainment industry. With a clientele that ranges from Fortune 100 companies to startups, the firm continues to redefine gifting experiences that resonate with today's cultural climate.

To learn more about the Grammy Awards and the impact of Distinctive Assets, follow their respective social media channels and stay updated with the latest news leading up to the grand event.

For media inquiries and more information about the gifting experience, drop by the Recording Academy Press Room.