#USA #Barrett Distribution #Matcha Latte #CHUH Matcha #Franklin, Massachusetts

A Perfect Blend: Barrett Distribution Centers Teams Up with CHUH Matcha

In a significant move for both companies, Barrett Distribution Centers has formed a new partnership with CHUH Matcha, a brand that has quickly carved a niche for itself in the ready-to-drink matcha latte market. Founded by Andrew Schundler, CHUH Matcha is poised to deliver quality and convenience to tea enthusiasts across the nation. With Barrett's extensive experience in logistics, this collaboration promises to bring CHUH's exceptional beverages to consumers swiftly and efficiently.

Barrett Distribution Centers, which has been a reliable name in third-party logistics since 1941, will provide crucial warehousing, fulfillment, and transportation services to support CHUH's direct-to-consumer (D2C) ambitions. The logistics provider is renowned for its superior execution and customer engagement - attributes that make them a suitable partner for the growing matcha brand.

Andrew Schundler, the founder of CHUH, has emphasized the importance of selecting a trustworthy partner for his inaugural venture. He stated, “Launching my first company meant finding a partner I could trust from day one. Barrett has the expertise to guide me through a successful launch and the scale and infrastructure to grow with CHUH as we take off.” He praised Barrett’s meticulous attention to detail and commitment to excellence, which played a key role in his decision to collaborate.

Matcha, a finely ground powder made from specially grown green tea leaves, has surged in popularity recently, especially among health-conscious consumers. This boom has been further propelled by viral trends on social media platforms like TikTok and Instagram, showcasing inventive matcha-based recipes and drinks. Recognizing this trend, CHUH aims to simplify matcha consumption by offering ready-to-drink lattes, ensuring quality without compromising convenience.

In a joint statement, Harrison Smith, Director of Pricing at Barrett, expressed enthusiasm for the partnership, saying, “Partnering with Andrew to launch CHUH has been an absolute thrill. Bringing a new brand to life takes vision, courage, and trust, and Andrew brought all three to the table. We’re proud to be part of this exciting debut, and honestly… the flavors are dynamite.”

As CHUH Matcha embarks on its journey, its beverages will be produced and fulfilled out of Barrett's facilities in New Jersey, benefiting from Barrett's extensive fulfillment network aimed at delivering matcha lattes directly to consumers across the United States.

About CHUH Matcha

CHUH Matcha takes a holistic approach to energy and wellness by delivering uniquely crafted matcha lattes that are crash-free and made for busy days. Each can is infused with ceremonial-grade matcha and organic ingredients, ensuring that consumers enjoy antioxidant-rich energy without the jitters or crashes that often accompany caffeinated beverages. Their flavors have been tailored to cater to diverse tastes, with options like Blueberry Oat Milk and Spiced Vanilla, catering not only to traditional matcha lovers but also to those seeking dairy-free alternatives. CHUH was developed with the aim of offering an exciting new option compared to traditional sugary sodas and high-caffeine energy drinks.

About Barrett Distribution Centers

Since its inception, Barrett Distribution Centers has prided itself on providing customized logistics solutions that include third-party logistics (3PL), direct-to-consumer (DTC) e-commerce fulfillment, and managed transportation solutions to clients across various industries. With a special focus on sectors like apparel, footwear, health, beauty, and consumer packaged goods, Barrett has firmly established itself as a leading logistics provider in North America. With a commitment to superior execution and direct engagement, Barrett continues to earn recognition for its growth and innovation.

In conclusion, the partnership between Barrett Distribution Centers and CHUH Matcha is likely to set a new standard in the ready-to-drink beverage market. As matcha continues to gain traction among health enthusiasts, this collaboration stands to benefit both brands and consumers alike as they strive for convenience and quality.