Geographic Solutions Welcomes Tobi Cates as Senior Manager of Customer Success and Growth
In a significant move aimed at strengthening their customer engagement strategies, Geographic Solutions has announced the hiring of Tobi Cates as their new Senior Manager of Customer Success and Growth. This decision, disclosed on October 16, 2025, marks a pivotal step for the company, renowned for its comprehensive workforce development software utilized across governmental and public sector platforms.
With over 21 years of diverse experience spanning both private and public domains, Cates has built a commendable reputation for her ability to modernize complex state systems and promote innovation within public sector technology. In her new capacity, she will not only work to improve the success of existing clients but also aim to fortify relationships with important state and local agencies. Furthermore, her responsibilities will include fostering increased product adoption and stimulating market growth within the Unemployment Insurance (UI) and workforce development sectors in the western United States, where she will also serve as the primary sales representative.
Deane Toler, who oversees Sales and Marketing at Geographic Solutions, expressed excitement about Cates' addition to the team: “We are honored to welcome Tobi to the team. Her extensive industry background and expertise in modernizing systems for government agencies will be crucial in helping our clients achieve their goals with our software, while also creating new growth opportunities and expanding Geographic Solutions' national reach.”
Before joining Geographic Solutions, Cates was the Director of Workforce Services at eSystems, Inc., where she concentrated on client engagement and business development for their unemployment insurance and workforce divisions. There, she successfully managed both proposal efforts and consultative sales directed at state agencies. Her prior experience also includes serving as a UI Industry Consultant at FAST Enterprises, where she specialized in nurturing sales relationships across various government agencies and advising executive leadership on market intelligence and engagement strategies. Cates holds a Bachelor’s degree in Communications from Thomas Edison State University in New Jersey.
Geographic Solutions stands as a noteworthy leader in providing integrated software solutions for state and local workforce agencies, supporting over 40 states and U.S. territories. The company's software is recognized for effectively managing a wide array of federally funded partner programs, including labor exchange, job aggregation, and unemployment insurance benefits. Presently, their platform supports more than 1,100 American Job Centers, reaching in excess of 211 million individuals and helping over 75% of job seekers and employers in the nation connect.
This strategic hiring of Tobi Cates indicates Geographic Solutions' commitment to enhancing their client engagement offerings and fortifying their leadership position in the workforce development landscape. As the company continues to evolve, Cates' leadership will undoubtedly play a fundamental role in charting a course for success in this dynamic environment.
With over 21 years of diverse experience spanning both private and public domains, Cates has built a commendable reputation for her ability to modernize complex state systems and promote innovation within public sector technology. In her new capacity, she will not only work to improve the success of existing clients but also aim to fortify relationships with important state and local agencies. Furthermore, her responsibilities will include fostering increased product adoption and stimulating market growth within the Unemployment Insurance (UI) and workforce development sectors in the western United States, where she will also serve as the primary sales representative.
Deane Toler, who oversees Sales and Marketing at Geographic Solutions, expressed excitement about Cates' addition to the team: “We are honored to welcome Tobi to the team. Her extensive industry background and expertise in modernizing systems for government agencies will be crucial in helping our clients achieve their goals with our software, while also creating new growth opportunities and expanding Geographic Solutions' national reach.”
Before joining Geographic Solutions, Cates was the Director of Workforce Services at eSystems, Inc., where she concentrated on client engagement and business development for their unemployment insurance and workforce divisions. There, she successfully managed both proposal efforts and consultative sales directed at state agencies. Her prior experience also includes serving as a UI Industry Consultant at FAST Enterprises, where she specialized in nurturing sales relationships across various government agencies and advising executive leadership on market intelligence and engagement strategies. Cates holds a Bachelor’s degree in Communications from Thomas Edison State University in New Jersey.
Geographic Solutions stands as a noteworthy leader in providing integrated software solutions for state and local workforce agencies, supporting over 40 states and U.S. territories. The company's software is recognized for effectively managing a wide array of federally funded partner programs, including labor exchange, job aggregation, and unemployment insurance benefits. Presently, their platform supports more than 1,100 American Job Centers, reaching in excess of 211 million individuals and helping over 75% of job seekers and employers in the nation connect.
This strategic hiring of Tobi Cates indicates Geographic Solutions' commitment to enhancing their client engagement offerings and fortifying their leadership position in the workforce development landscape. As the company continues to evolve, Cates' leadership will undoubtedly play a fundamental role in charting a course for success in this dynamic environment.
Topics General Business）
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