#Japan #Tokyo #Debut icci #Diamond #couple rings

A Glimpse into the Popularity of Handmade Couple Rings at Debut icci Daikanyama

Debut icci Daikanyama, a unique store specializing in handmade couple rings, recently conducted a customer survey in April 2025 to gauge preferences and trends among its visitors. Under the management of icci Corporation located in Shibuya, Tokyo, this report summarizes the findings around customer demographics, preferences for gemstones, ring widths, and more.

Age Group Overview

The survey data revealed interesting trends regarding customer age demographics:

• - Under 20: 9%
• - 21-25: 38%
• - 26-30: 40%
• - 31-35: 9%
• - 36-40: 1%
• - 41 and above: 2%

An impressive 78% of the clientele falls within the 21-30 age range, with those aged 26-30 comprising the largest segment at 40%. This highlights a clear preference among younger consumers for purchasing couple rings, often as a meaningful way to commemorate anniversaries or special dates. Furthermore, there is a noticeable presence of customers aged 31 and above, indicating a demand for services catering to a broader age range in the future.

Customer Residency

The geographical analysis of our customers revealed:

• - Kanto area (Tokyo and three surrounding prefectures): 43%
• - 23 wards of Tokyo: 39%
• - Outside Kanto area: 14%
• - Other areas in Tokyo: 4%

The majority of visitors reside within the 23 wards of Tokyo, accounting for 39%, but there is also a noteworthy segment of 14% coming from areas outside Kanto, showcasing Debut icci's appeal beyond just local clientele. This opens doors to a broader customer base, enhancing the store's visibility and reach in remote regions.

Gemstone Popularity Rankings

In the sphere of preferred gemstones, the following emerged as the top choices:
1. Diamond: 66%
2. Moonstone: 12%
3. Ice Blue Diamond: 8%
4. Sky Blue Diamond: 8%
5. Black Diamond: 5%

Diamonds remain the number one choice, with 66% of customers opting for this classic stone, renowned for its elegance and symbolism. However, interest in unique gemstones like moonstone and colored diamonds is also on the rise, indicating a shifting trend towards personalization and individuality among consumers.

Ring Width Preferences

Regarding the width of the rings, the data outlined:

• - 2mm: 23%
• - 3mm: 49%
• - 4mm: 15%
• - 5mm: 9%
• - 6mm: 1%
• - 7-10mm: 3%

The most favored width is 3mm, chosen by nearly half of the customers. This width balances presence and comfort, making it ideal for everyday wear. Additionally, 2mm and 4mm widths are also favored for their delicate appearance, suggesting that customers value both aesthetic appeal and wearability.

Survey Overview

The survey conducted by icci Corporation in April 2025 involved 186 customers who purchased couple rings. The methodologies included an in-house questionnaire to ensure comprehensive feedback was gathered.

As Debut icci Daikanyama continues to grow, adapting our offerings to meet the evolving preferences of customers will remain a top priority. The findings from this survey not only provide invaluable insights into customer behavior but also help shape the future direction of our services.

For those interested in exploring the world of handmade couple rings, Debut icci Daikanyama invites you to visit and experience the craft of personalizing love.