Lifenet Insurance Achieves Stellar HDI Ratings with Unmatched Support Recognition

Lifenet Insurance Earns a Record 13th Triple Star Rating

Lifenet Insurance Co., Ltd. has proudly announced its remarkable achievement of receiving the highest possible three-star rating in both the contact center and web support categories of the HDI Benchmark Assessment for 2025. This achievement marks the 13th time that Lifenet has secured three stars in these categories, the highest number in the life insurance industry.

The HDI Benchmark Assessment, organized by HDI-Japan, evaluates companies based on specific standards set forth by the international support organization, HDI. Certified professionals and consumer volunteers assess the quality of customer support by engaging with the contact centers and evaluating the user experience of web services. These evaluations categorize companies into a four-tier system, ranging from three stars to no stars at all. The recognition not only underscores Lifenet's commitment to exceptional customer service but also highlights a significant milestone as the company claims the first-ever 15-year consecutive three-star rating in web support within the life insurance sector.

The dual recognition of stellar ratings emphasizes Lifenet's pursuit of delivering the best possible insurance experience for its customers. By offering high-quality support through both its contact center and its website, Lifenet aims to foster trust and reliability among its clients.

Contact Center: Exceptional Service

In the contact center category, Lifenet received glowing feedback from judges, highlighting the representatives' ability to listen attentively to customer needs and provide clear, concise answers. This careful consideration instills a sense of trust in customers, as the service is tailored to their understanding level. The interaction is well-structured and leads customers smoothly through their inquiries, ensuring a seamless experience.

Judges acclaimed:

“The representatives exhibit genuine concern for customers, making every effort to address their questions effectively. Their empathetic approach provides a comforting atmosphere.”

Web Support: User-Friendly Experience

For web support, Lifenet’s website was praised for its user-friendliness. The homepage prominently features an insurance premium simulator that allows customers to easily navigate potential products and premiums tailored to their circumstances. Should any questions arise, supplementary links provide instant guidance, facilitating self-resolution without overwhelming users.

Evaluators noted:

“The website offers clear explanations, making it easy to consider options and providing advice that proves beneficial in product selection.”

A Commitment to Continued Excellence

Lifenet Insurance’s remarkable track record in achieving such high ratings reflects its unwavering commitment to delivering easy-to-understand, affordable, and convenient insurance products and services. The company embraces these evaluations as motivation to continuously enhance the customer experience.

Lifenet’s guiding principle is encapsulated in its philosophy of ‘managing honestly and delivering clear, affordable, and convenient services to support each individual’s life journey.’ As a leading player in the online life insurance domain, Lifenet leverages digital technology to achieve its vision of a society where the next generation is nurtured with confidence.

To learn more about Lifenet Insurance's values and offerings, visit their official site at Lifenet Insurance.