#Japan #Tokyo #AI Search #Willgate #Brand Radar

Tackling the New Challenges of AI Search

In the rapidly evolving landscape of digital marketing, businesses face unprecedented challenges in ensuring their brand visibility within AI-driven search environments. Willgate, a leading SEO consultancy based in Tokyo, has stepped in with a groundbreaking solution: LLMO consulting. This strategic initiative aims to address a crucial market need for businesses that struggle to understand their brand recognition within the increasing prevalence of AI search technologies.

Understanding AI Search Dynamics

With about 16% of search results in the U.S. displaying AI summaries, as reported by Ahrefs, it's clear that the integration of AI in the search experience is no longer a distant future—it's here. As platforms like ChatGPT and Perplexity enhance their search functionalities, traditional SEO strategies are proving inadequate. Companies must realize how their brands are understood and recommended by these AI tools to remain competitive.

Willgate’s New Initiative: LLMO Consulting

To combat these challenges, Willgate has implemented the Brand Radar tool from Ahrefs. This tool provides businesses with a quantitative analysis of their mentions, recommendations, and overall presence in AI search engines. By consistently tracking brand references in AI platforms like ChatGPT and Perplexity, Willgate can help companies understand the reasons behind their brand's recommendation—or lack thereof. They aim to develop actionable strategies that can transform visibility into credible customer engagement.

The Features of Willgate’s Brand Radar

• - Real-time Monitoring: Continuous 24/7 surveillance of brand mentions across major AI search services.
• - Quantitative Analysis: In-depth insights into how often and why your brand is mentioned compared to competitors.
• - Strategy Development: Expert guidance to establish an authoritative online presence recognized by AI engines.
• - Monthly Reporting: Ongoing monitoring and recommendations to refine and enhance brand visibility.

Success Across Various Industries

Willgate has demonstrated success in multiple sectors, effectively increasing AI search recommendations through tailored strategies.

1. E-commerce and Online Retail: Willgate has utilized its rich repository of SEO knowledge to secure recommendations for clients in high-demand sectors. For instance, e-commerce clients have successfully garnered AI recommendations for highly searched product categories like 'fashion accessories' and 'furniture' using queries aimed at product discovery.

2. Life Services and Specialty Information: Businesses in niche markets have benefited from Willgate’s strategic SEO support, enhancing their E-E-A-T (Experience, Expertise, Authority, Trust) to improve AI search ranking. For example, companies providing specialized services in specific locales received AI endorsement for detailed inquiries involving service types such as gyms or medical clinics.

3. Willgate’s Own Media Success: Leveraging their proven SEO strategies, Willgate's media has consistently ranked high for keywords like 'SEO consulting.' This achievement proves the synergy between traditional SEO efforts and LLMO strategies, reinforcing their proposals' effectiveness for client businesses.

Comprehensive SEO Consulting Services

Since its inception in 2006, Willgate has excelled in offering a full spectrum of web marketing solutions. Their services encompass everything from SEO to CRO (Conversion Rate Optimization), SXO (Search Experience Optimization), and the latest LLMO approaches.

The company also launched TACT SEO, a SaaS platform designed to support businesses in internalizing their SEO strategies, which has garnered over 6,500 client implementations. This service empowers users to easily generate SEO articles and make data-driven decisions, aided by AI tools such as the Gemini 2.5 Pro.

About Willgate

Founded in 2006, Willgate has positioned itself as a crucial partner for small to medium-sized enterprises pursuing web marketing solutions. The company now offers various services, including M&A consulting heavily focused on the venture and IT sectors, and consulting for SEO along with content production, all reinforced by a robust SaaS provision.

Company Details:

• - Name: Willgate Inc.
• - Location: Minato-ku, Tokyo, Japan
• - Founded: June 20, 2006
• - CEO: Riki Kojima
• - Business Areas: M&A Services, Content Marketing, Sales Tech Solutions
• - Website: Willgate

In the age of AI, leveraging precise tools like the Brand Radar and consulting services from Willgate could be invaluable. For businesses eager to increase their visibility and secure their market position, understanding and adapting to this new search paradigm is not just advisable—it is imperative.