#USA #New York #GREY GOOSE #Dominique Ansel #Zoe Saldaña

GREY GOOSE Berry Rouge: A Taste of French Pâtisserie Culture This Summer

This summer marks an exciting evolution for GREY GOOSE vodka with the launch of its latest creation, GREY GOOSE Berry Rouge. This new flavor combines the essence of fresh berries with the sophistication of French pâtisserie culture. It's not just a drink; it’s an experience designed to celebrate the joys of summer through flavors, food, and friendship.

A Partnership with a Purpose

At the forefront of this exciting launch is the talented Oscar-winning actress Zoe Saldaña. Known for her vibrant personality and connection to berry culture, Zoe is leading the way in showcasing how to enjoy this new vodka flavor through captivating social media content. Her approach reimagines the classic berry experience by infusing it with creativity and fun.

Bringing even more flair to the project is the James Beard Award-winning pastry chef Dominique Ansel. Widely celebrated for his innovative desserts, Ansel is partnering with GREY GOOSE to create a selection of pastries inspired by Berry Rouge, further enhancing the summer celebration.

A Unique Summer Celebration in NYC

As part of the launch, GREY GOOSE will host The GREY GOOSE Berry Rouge Pâtisserie event in New York City. This exclusive one-day takeover happens on the first Friday of June, inviting guests to experience a transformed bakery filled with flavors and aromas of berries. Besides savoring bespoke creations from Ansel, attendees will also enjoy delightful cocktails mixed with the new Berry Rouge vodka.

Imagine stepping into a vibrant, berry-infused atmosphere that invites you to escape the work week and embrace a celebratory mood. Guests will gather to enjoy the Rouge Royale spritz, a refreshing cocktail that features GREY GOOSE Berry Rouge, alongside the elegantly crafted pastries that celebrate the finest aspects of summer.

Pastry Innovations by Dominique Ansel

Dominique Ansel’s dedication to excellence is reflected in the limited-edition pastries he will unveil at the Pâtisserie event. These delightful creations include:

• - Pavlova: A light and airy dessert topped with fresh cream and berries.
• - Berry Rouge Ice Cream Sandwich: A refreshing twist that combines ice cream with the flavors of Berry Rouge.
• - Berry Rouge Cronut®: An exciting reimagining of Ansel's most famous pastry, infused with the essence of the new vodka flavor.

These treats will not only highlight Ansel's pastry mastery but will also be available for a limited time at his bakery following the event, offering a unique way to continue enjoying the flavors of Berry Rouge throughout the summer.

Curated Experiences and Sounds

Accompanying the culinary delights will be a curated soundtrack featuring DJ Andre Power, who will bring an atmosphere of joy and relaxation to the event. This holistic experience combines taste, sound, and visual aesthetics to create a memorable summer celebration that captures the spirit of indulgence and enjoyment.

As Aleco Azqueta, Vice President of Global Marketing at GREY GOOSE puts it, “With GREY GOOSE Berry Rouge, we aimed to create something that not only expands our offerings but also delivers a flavor people craved.” The infusion of berries in cocktails is currently trending, making this offering timely and exciting.

Availability

The GREY GOOSE Berry Rouge vodka retails for $25.99 for a 750mL bottle and can be found at spirits retailers nationwide, as well as on their website, ensuring that everyone can indulge in this exquisite flavor. With the launch celebrations underway, this summer is set to be one filled with berries, cocktails, and unforgettable experiences.

In conclusion, whether you're attending the Pâtisserie event or enjoying a cocktail at home, GREY GOOSE Berry Rouge promises to be a delightful addition to your summer activities. It invites everyone to savor the moment and embrace the essence of summer flavors—one berry at a time.