#Japan #Tokyo #KURAND #Tig #Paronym

KURAND's Innovative Transformation with Tig

KURAND, an online sake shop based in Adachi, Tokyo, has recently made waves in the e-commerce space through its adoption of Tig technology. This integration aims to redefine customer interactions by allowing users to engage with video content through an interactive format. The introduction of Tig Short and Tig LIVE solutions has already demonstrated remarkable results, with a staggering 270% increase in conversion rates within just 12 days of implementation.

The Impact of Tig Short

Tig Short is designed to streamline the video purchasing experience on KURAND's platform. Previously, the company utilized Instagram Reels for its video marketing efforts. However, with the transition to Tig Short, these videos are not only more engaging but also engineered for rapid purchasing. Each video can be edited and uploaded in about three minutes, significantly enhancing the speed of content delivery.

The initial results of the adoption are compelling. Between April 16 and April 27, 2025, KURAND noted a remarkable increase in the purchase rate of items featured in Tig Short videos, with figures soaring by 270% when compared to their previous methods. This performance indicates a potent initial reaction from consumers, highlighting the effectiveness of integrating interactive video formats into online shopping.

• - Example Product Page: KURAND's Peach Sake

Tig LIVE: Engaging Real-Time Interaction

In addition to Tig Short, KURAND is also set to host its inaugural Tig LIVE event on May 1 at 8 PM (JST). This live-streaming event promises an interactive experience where viewers can explore and purchase popular craft alcohol in real time.

Event Details:

• - Date and Time: May 1, 2025, from 20:00 to 21:00 (JST)
• - Live Stream Link: Tig Media LIVE Event

The products expected to be highlighted during the live event include:

• - TOROCHOCO
• - Tsumiko (魅惑イチゴ)
• - Adult Melon Cream Soda
• - Osmanthus, Peach, and Apricot Blend
• - Ultimate Fuzzy Navel

About Paronym Inc.

Paronym Inc., headquartered in Chuo-ku, Tokyo, emphasizes the necessity of accessing information within videos in contemporary life, where most of our information gathering has shifted to video formats. Their technological advancements in the Tig series aim to diminish the need for users to research information within videos manually, easing linguistic barriers and enhancing search literacy.

Paronym aspires to create a world where anyone can easily and equitably access information from video content. They are dedicated to redefining viewing experiences with innovative, non-verbal technologies that pave the way for a more accessible future.

Company Overview

• - Company Name: Paronym Inc.
• - Location: 7-2-1 Tsukiji, 6th Floor, Chuo-ku, Tokyo
• - Established: November 2016
• - CEO: Michio Kobayashi
• - Business Focus: Development and provision of SaaS-based editing software that enables tagging in videos and live streaming.
• - Capital: ¥368,312,558 (including capital reserve)
• - Website: www.paronym.jp
• - Patent Holdings: Japan 13, USA 7, China 4, South Korea 4

With the integration of Tig technology, KURAND sets a precedent for other online retailers, demonstrating the effective merging of interactive technology and e-commerce that can enhance user engagement and boost sales significantly.